5G news may change the OTT ecosystem.
China Mobile was the first to launch the “5G News” App version 1.0.0, but it was removed from the Apple App Store and some Android app stores one day after it went live.
As of press time, China Mobile (00941.HK) rose 1.52% to HK $ 60.
In response to today ’s delisting, China Mobile responded that the 5G messaging app can allow developers to experience the interactive service of messages after completing the development of Chatbot (intelligent chat robot) application, attracting developers to actively participate in the construction of 5G messaging cooperative ecology , Not for commercial use by customers. The product went online in the application market to protect the name “5G Message” from malicious preemption. Due to some technical problems, the App is temporarily offline and will be re-launched later.
At launch, the Apple App Store officially stated that the 5G messaging app is a communication and service software created by China Mobile based on international RCS standards, which supports sending rich messages such as text, pictures, audio and video, and geographic location; It can interact with the merchant’s chat robot to obtain 7 * 24 hours of intelligent services.
5G information is an app that is independent of the SMS function that comes with the phone. After installation, the software will recommend that the user set it as the default SMS application. At the same time, you need to check phone, contacts, storage, etc. Permissions.
Source: 5G News App screenshot
After the birth of WeChat and QQ, Tencent basically monopolized the social media market, and the SMS services of the three major operators plummeted. Under the general trend of the 5G era, can the 5G messaging app that inherits the basic functions of WeChat shake or even replace the “jiangshan” laid down by WeChat?
China Galaxy International said in the report that the “5G News White Paper” released by operators reflects their ambition to regain their industry status in OTT applications through 5G news. 5G news may change the OTT ecosystem.
The “5G Message White Paper” shows that 5G message services can be divided into two categories according to the interaction mode: information interaction between individual users and between enterprises and individual users. It supports information transmission methods such as encrypted transmission and graphic password, which can provide information security guarantee and protect user privacy. At the same time, the Global Mobile Communications System Association GSMA said that it has planned to incorporate 5G messages into the mandatory functions of 5G terminals.
In terms of terminals, Huawei, Xiaomi, OPPO, vivo, ZTE, Samsung, etc. have given support to 5G messaging services. Taking Huawei and ZTE as examples, both of them said they would commercialize 5G news in June. Huawei has started joint debugging tests in March of this year, and supports commercial 5G news in June.