A brief history of the brilliant money-burning wars and its far-reaching impact.

Editor’s note: This article comes from the WeChat public account “Product encounters operation” (ID: alden_xu) , author : Xu Xiaopeng. Original title << / span> Burning money Battle and Loss 》

Not long ago, Ruixing thundered and the market value evaporated by more than 90%. As the fastest IPO in history, the power of capital made Ruixing quickly become a star, and then fell into the dust instantly, even triggering a crisis in the Chinese stock market. However, looking at the huge money-burning process of the Internet in China, the billions burned by Ruixing are only a drop in the ocean.

Amazing capital has disappeared in the battle of burning money, and the green smoke has dispersed. What has the society left behind? This article will take a look at the 8 money-burning wars in the past 10 years on the Chinese Internet and their far-reaching impact.

1. The magnificent money-burning war

In the past 10 years, the Internet has been surging in China. E-commerce, takeout, O2O, car-hailing, sharing economy, and new retailing … New generations of new Internet industries and new species are emerging one after another.

1) 2011 Thousand Regiments War

In 2010 in China, the Internet was booming, and online and offline are still distinct. When the rain is coming, the Groupon myth is suddenly rising in the United States, and O2O huge business opportunities are quietly coming.

In the following year, more than 5,000 websites such as Handle, Meituan, Wowo, and Manzuo brought huge amounts of money into the group buying stage. Groupon (Gao Peng), who was proud of the spring, also entered the war in China. In a race, thousands of regiments burst into flames.

In 2011, the war became fierce, and the group buying websites were frantically burning money. Subsidies, advertisements, land pushes, and merchants signing up for the battle for battle were fierce. The billions of financing disappeared. In the capital feast, consumers who are full of freshness to O2O gradually accepted this business model that will last forever.

In the middle of 2011, the winter of capital suddenly came, and Qu ended in dispersal. More than 90% of the crazy “fighters” tried their best to die. The stable and steady US team got Ali’s buzzer at the last moment before the cold winter.