After shutting down for 105 days and losing the Spring Festival and May Day stalls, the cinema was finally allowed to resume work. This article comes from the WeChat public account: cast the net (ID: China-Venture) , author: Feng Ying Xing, the original title: “The circle of friends is telling each other, shut down for 105 days, the cinema is finally open for guests”, the caption is from: the author’s picture
After a slight recovery in the tourism industry, on May 8, 2020, the policy finally opened, and the cinema could be resumed. The dream dangling at the edge of the work at any time finally settled down.
Mengmeng is a business manager of a pre-screen advertising agency of China Film Group. Since the company requested to go to work on March 30, Mengmeng ’s company has laid off half of its employees. After several attempts to open the cinema line, The company requires the remaining employees to only use the first half of the day, of course, the salary has also been reduced by 50%. Therefore, in the past month, in addition to going to the company to deal with not complicated matters, finding the next home has become the most important job of Mengmeng, because “I am afraid that the company will not end the epidemic.”
On May 8, the State Council issued the “Guiding Opinions on the Joint Prevention and Control Mechanism of the New State Coronary Virus Infection Pneumonia Concerning the Prevention and Control of the Normalization of New Coronary Pneumonia” (hereinafter referred to as “comments”) . The opinion pointed out that, in accordance with the relevant technical guidelines, on the premise of implementing the prevention and control measures, closed entertainment venues such as theaters, entertainment halls and the like are open by appointment, current limit, etc.
After shutting down for 105 days, after losing the Spring Festival and May Day stalls, the cinema was finally allowed to resume work.
“Resuming work is allowed, and the company has the hope of surviving, so I’m less at risk of unemployment.” Mengmeng told the investment network.
Policy is relaxed, but the specific resumption time is yet to be notified
The cinema has finally returned to work with a clear signal.
However, as of the time of publication, the relevant regulations have not yet been issued, and the theaters that have been closed for a long time are still anxiously waiting for further notice. Know when you can really resume business. Investing in the website to inquire about ticket purchase platforms such as Cat’s Eye and Taobao Tickets, it was found that there was no film arrangement information in each theater.
As a matter of fact, as early as February 23, the China Film Distribution and Screening Association issued the “Recommendations on the Preparation for the Resumption of Cinema”, which gave detailed recommendations for the standards for the resumption of cinema. Subsequently, various localities issued “Guidelines for Reinstatement of Epidemic Prevention”. For example, on February 26, the Beijing Film Bureau issued the “Guidelines for the Beijing Film Industry to Reinstate Epidemic Prevention During the New Coronary Pneumonia Epidemic” released by the Beijing Center for Disease Control and Prevention (Version 1.0) “gives clear requirements for the resumption of film screening and the resumption of film and television crew.
In the “Guidelines for Reinstatement of Work and Epidemic Prevention” by various agencies and local cities earlier, it is necessary to sell tickets in rows and blocks within a certain period of the early stage of the screening, to ensure that the attendance rate does not exceed 50%, and the audience information and specific viewing status For real-name registration, the audience must wear masks and measure the temperature when entering and leaving the cinema. In addition, it is often required to sterilize every two hours during the screening, and each film in each cinema must be completely disinfected after the screening, and measures such as ventilation should be carried out.
There are also a small number of theaters that have begun preparations for resuming work after the documents were issued. The manager of a film studio in Henan told China Investment Network that they have begun to formulate anti-epidemic measures after resumption of work. Among them, regarding the central air conditioning issue that the public is concerned about, the film studio manager said that the theater will not set the return air and only open the new wind, so do n’t worry Central air conditioning will cause the problem of bacteria returning in the air. After these measures are in place, you can basically not worry about the safety of watching movies.
When will it pick up, the next step is to watch the blockbuster file
Although the theater is allowed to open, it does not mean that the audience ’s enthusiasm for watching movies can return to the beginning of the epidemic. In addition, there is no film source, and it is difficult for a clever woman to cook without rice. The industry generally believes that the specific recovery time also requires the support of relevant policies to assist the film market to complete the cold start work.
Earlier, when accepting a survey by China Investment Network, Zhu Hai, a media analyst at Guohai Securities, placed policy support in an important position for the resumption of cinema production. She divided the film market recovery into four stages: 1. Policy support ; 2. The theater is operating normally; 3. The blockbuster is on file, and finally the single screen output can be watched. If the relevant policies can give employees social security, movie special funds, and rent reductions, it will be an important benefit for film companies. In the end, whether or not the audience’s enthusiasm for watching movies will be driven will still depend on when the blockbuster film is set. But from a long logic point of view, if you take the industry’s common measurement standard-box office growth rate must exceed the growth rate of the number of screens.
However, judging from the current situation, the shutdown was held for 105 days. There is no doubt that the single-screen output in 2020 is a downward trend.
In terms of film source, the only thing that can be determined at present is the “Mulan” released in July. If there are no special circumstances, this film will be released on time and it is also one of the most watched films in 2020.
In fact, in mid-March, there were small-scale openings in areas with low epidemic risk, such as Xinjiang. The highest number of cinemas opened was 528, and the national recovery rate was 4.65%.But within half a month, it was stopped by the whole line. At that time, a studio manager said to China Investment Network that the parties concerned are planning a classic film exhibition about “Unforgettable Memories”. When there is no complete resumption of work in various places, the classic and excellent old films are used as the initial stage of resumption of work. The supply of the film is put into practical implementation. The manager of the studio said, “I hope that these blockbuster films can be arranged in a reasonable schedule, cooperate with the theater, and drive the theater to resume work and bring the audience into the venue.”
A cinema line manager in Hunan told ChinaNet.com that if the theater is really open to entertain guests, it will choose to include “Wandering Earth”, “War Wolf 2”, “You Young”, “Overtime Cohabitation”, and “Charlotte”. The classic films such as “Special Troubles” and “Wolf Totem” are re-released. The scheduled dates for the hot films such as “Chinese Women’s Volleyball”, “Chinatown Detective 3” and “Jiang Ziya” to be released in the 2020 Spring Festival.
Surviving film and television companies have undergone a stress test
The resumption of theaters is imminent, but affected by the epidemic, it is already an established fact that the film and television industry will be hit hard in 2020. Because it broke out before the Spring Festival, as the most important period of the year, a period with the highest annual output was directly lost in 2020, and the 51st period that has just passed in the past has also failed.
At the end of 2019, the vote.net once wrote that in the past 2019, 1,884 film and television companies have shut down, and the entire industry has fallen to freezing point. Now, under the influence of the “Black Swan” in the opening year of 2020, the film and television industry has been hit hard. The company looked up the data provided to the China Investment Network. As of April 14, more than 6,000 film and television companies have been cancelled nationwide since 2020.
Advertising suppliers did not enter the account, the crew could not start up, and the film and television project was shut down. The announcements made in the past few months before the 2020 Chinese New Year file were all abolished … The entire industry chain of the film industry was completely shut down, even shaking, micro On public media platforms such as Bo, many film and television industry practitioners live broadcast daily to find a job and leave Beijing to count down daily.
“According to the practice, the first quarter of each year can account for about 29% to 30% of the total box office of the year. The industry has lost at least 15 billion to 18 billion yuan. “An employee of the film and television industry estimated that ChinaNet. Judging from the financial report issued by the listed company, in the first quarter of 2020, Wanda Movies and Hengdian Film and Television lost profits of RMB 600 million and RMB 138 million respectively.
The sound of pessimism is endless, butThe head theater line highlights the trend of using capital to reverse the trend during the low tide under pessimistic expectations, and even almost trying to bottom out.
In mid-March, Shanghai Film Group, in conjunction with Shanghai Film and Shanghai Jingwen Investment Co., Ltd., announced the establishment of the nation ’s first 1 billion yuan theater anti-epidemic relief fund. This 1 billion fund industry believes that there is a high probability that it will be used to purchase theaters; On April 30, Wanda Film launched a 4.35 billion yuan refinancing plan; Fang Bin, a director of Dadi Cinemas and the next generation of Ivo, also said publicly, “Like the operation of the stock market, bargain-hunting and bargain-hunting, the 2020 acquisition of cinemas Great opportunity. “
As the CEO of a listed company said, the 2020 epidemic is irresistible, but all those who survived have undergone a stress test.
(At the request of the interviewee, the dream in the text is a pseudonym)
This article comes from the WeChat public account: Invest in China (ID: China-Venture) , author: Feng Ying Star