Beer is stable, craft brewing is breaking new ground, and low-alcohol bubble drinks are now available.

Editor’s note: href=”https://mp.weixin.qq.com/s/FJDhRV3qkw4axtxJ3Mjpig”> “Aoyama Capital” (ID: cyanhillvc) This article from the micro-channel public number , Author: Aoyama Capital Investment Research Center.

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As that the overall beer industry market size is around 150 billion. The output of China’s beer industry has been stable for several years. The total output above the scale is about 38 million kiloliters. The top five giants China Resources, Qingdao, Budweiser, Carlsberg and Yanjing are also stable, occupying 70 to 80% of the market. Total consumption declined slightly, but the high-end beer market maintained a 10% growth rate. The overall beer market is not a typical incremental market, but new tastes, varieties, and price increases are all reasons why the big market has growth opportunities.

The beer industry has always had frequent mergers and acquisitions. This trend does not mean that it has slowed down. On a global scale, the giant ’s territory is becoming more complete, and competition is constantly trending between a small number of oligarchs. In July 2019, Asahi Group, Japan ’s largest beer maker, acquired its Australian business from AB InBev, the world ’s largest beer maker, at a price of 1.2 trillion yen, the first time in the history of Japanese beer industry acquisitions that it exceeded 1 trillion yen. In November, Anheuser-Busch InBev plans to spend 2.5 billion to acquire American brewer Craft Brew Alliance; Japanese Kirin Beer acquired American craft beer company New Belgium

In February 2020, Heineken Group acquired a 40% stake in China Resources Beer and merged its China business with China Resources Snow. It took three years for the two to marry successfully, aiming to change the structure of China’s high-end beer market. In the next three to five years, it will dictate Budweiser’s head status, and at the same time hope to open up the opportunities of Snowflake in the international market.