This article comes from WeChat public account: Zhonghuanhuayuan (Zhonghuanhuayuan) , author: Central Garden industry Authority, title figure provided by the author,

Yesterday, an open letter from Shanghai Zhonghuan Huayuan Community Industry Committee to Fengchao Company After a> was issued, it was reposted across the entire network and read more than 1 million times, and quickly became the focus of the national media and public opinion. This seriously deviates from our original intention to write this article. This public account is just a community internal communication platform that carries 1,059 owners. Although we originally hoped to be in the form of an open letter, on the one hand, we will clarify our final appeal; on the other hand, 16% of the community will vote “indifferent. The owners of the “Qian” opinions sorted out a way of thinking, and tried their best to gain the understanding and approval of the resolution of this part of the owners. As a result, Zhonghuan Garden has become the whistler of Feng Chao Company, which is “furious” by the whole society. We are truly sincere and fearful.

But this result made us an unexpected discovery. When the article mentioned “statistical results of public opinion survey data”, a jump link was placed → Feng Chao Cabinet implemented overtime charging, deactivated or accepted? At first, there were only more than 500 votes in total, but now it has become nearly 12,000 votes. Looking at the proportion of the three options, it is almost the same as the original one, and even the “indifferent money” is even lower than 16%. This shows that the sampling within the original cell still has the objective validity of the sample.

VS

At the same time, it convinces us that the problems we face are universal in the whole society. Why did the backstage comments mention that the financial circle, legal circle, marketing circle, media circle, VC circle, and PR circle are all being discussed on the screen? I think it is because everyone is in various fields, but everyone is a consumer, and they are in close contact with express delivery in their daily lives. This has resonated greatly with the unreasonable charging measures of Fengchao. Young netizens gave some professional advice.

The owners’ meeting and the business committee are the power and executive parties that have an important role in the express cabinet service. Since everyone has given the industry committee so much support and encouragement, the matter is here, we decided to let all Shanghai The business committees of these 108 communities will take up this mission together. ( )

In the past few days, we have been waiting to establish a communication platform with Fengchao Company, hoping that Fengchao can optimize the charging terms of express cabinet service. Our appeal does not deny the business behavior of enterprises in the process of sustainable management development from beginning to end, but only hopes that they can listen to the voice from the market and find the best balance between the economic and social benefits of the enterprise point.

However, in the media connection this evening, the representative of Fengchao ’s corporate side said:

One

There should be no “99% of the owners do not want to use Fengchao’s expression” in the residential area of ​​Shanghai. We have publicly displayed the dynamic proportion of opinions of all parties through the Internet (I do n’t know if Fengchao has done such a survey before making a decision?) .

In a society ruled by law, we do not advocate cyber violence. The solution to some things is not black and white. The ecology at the end of the logistics industry created by the express cabinet has been integrated into the daily life of the people. Each community has become a part of the public supporting resources, but it is only supported by external companies providing operation services.

Therefore, even if only 1% of the owners say they need it, we will do our best to negotiate with the service provider and discuss the conditions to obtain the best solution, which is also the responsibility of the industry committee.

The CMO of Fengchao Company has a misunderstanding about “people who do not want to use Fengchao”.

“People who do n’t want to use Fengchao” are further divided into: 1. People who do n’t want to use now but who will use it if adjusted to a 24-hour charge, 2. People who want to use it for free, 3. People who do not accept courier service . I think the appeal we made belongs to the first group. In order to achieve this goal, we advocate communication, communication and communication, rejecting cyber violence, and do not want to dismantle the Fengchao express cabinet as a last resort, thereby causing waste of social resources.

Besides, why do we propose that 24 hours is more reasonable? Because workdays and holidays will have different schedules and schedules, each day of the workday will also have different schedules. For example, there will be dinner after work today, work tomorrow, and work overtime the day after tomorrow, and the arrival time of the express delivery and the future schedule are uncertain. Sex, the unknown is always worrying, we do not want to control the 12-hour pickup to become a fetter in our day. And 24 hours is a complete cycle for the human biological clock,Whether it is the day of the seven days a week, or when you arrive home from work, you will go to bed at night, and you will get up at dawn, so users can pick up items in a complete day cycle.

Do n’t ask why you did n’t choose to buy Fengchao members here. The purpose of launching a member should not be to encourage you to stay away, which will result in a low rate of express cabinet operation. If everyone buys a member, does it mean that they have returned to the original point? In fact, worrying about customers delaying delivery without picking up is completely superfluous. Everyone wants to receive the courier quickly. Who would n’t wait for the goods ordered in the morning to arrive in their own hands within a second? Unless it is forgotten.

Actually, Fengchao is not losing money after 24 hours, and it can start charging users. It has already made a qualitative leap of 0 to 1.

Two

Since the online purchase order is often not sure which day the express delivery will arrive, if the delivery day is a rest day, I would prefer express delivery to home. Contrary to CMO’s recommendations, it is more difficult for users to determine in advance which pricing express is more suitable.

The personalized and differentiated concrete business model that CMO said should be more expensive for home and cheaper for Fengchao. This is the idea of ​​capitalizing on your own enjoyment and dumping your obligations to the courier company .

The second claim we declared yesterday was “Post a prominent notice on the express cabinet. Please ask the courier to contact the customer first to agree to be able to invest in the Fengchao cabinet.” It does not mean that the courier is required to make 100% phone calls. Users can reduce the workload of the courier by remarking “do not invest in Fengchao cabinet” on the express delivery form.

Three

First of all, this is a foreseeable major bug. You only have two lives. After using it, you ca n’t use the express cabinet if you need it. ( I’m not sure if it will be available nationwide) . As the community’s public supporting resources, the enterprise formulates such a one-size-fits-all rule, which lacks respect for the user’s right to choose and fair trading.

Second, each new user’s first two counters, if the user refuses to use the express cabinet at this time, then there is no contractual relationship between the user and Fengchao at this time, and the user has no contractual obligation to order “I think again “Thinking”, Fengchao Company set an unreasonable obligation without consent.

The above is a detailed explanation of the two appeals mentioned in the last open letter of the industry committee, and an explanation for some possible misunderstandings in the feedback from the person in charge of Fengchao tonight. Next, if Fengchao still does not make any concessions depending on its market dominance, we call on the antitrust department to investigate its alleged industry monopoly and abuse of market dominance.

This article comes from WeChat public account: Zhonghuanhuayuan (Zhonghuanhuayuan) , author: Central Garden industry Authority