Doesn’t stuffy research and development AR engage in VR? Apple: really fragrant.
Editor’s note: This article comes from the WeChat public account “New Zhiyuan” (ID: AI_era)
Source: CNBC etc.
Editor: Xiao Lin
On May 15, Apple officially announced the acquisition of NextVR, a VR startup that owns the VR broadcasting rights of NBA, NFL and WWE. Has Apple, which has always focused on AR, also grabbed the ground of VR with Facebook? What are the opportunities and challenges facing Apple next?
The charm of VR (Virtual Reality) is believed to have been seen in the Spielberg movie “Number One Player” released last year.
Wear VR and go directly to another cool world.
Is there a mature VR device now? Have.
For example, Oculus Quest.
It is an all-in-one VR game system. No wiring, no computer, just wear the glasses and the controller, and enter the door of another world.
This company was acquired by Facebook in 2014 and became one of its flagship products. Xiao Zha personally promoted it at the press conference.
It can be said that the field of VR is currently completely in the hands of Facebook.
Someone will ask, what is another big friend, Apple, doing?
The answer is that Apple has been pushing mobile AR (augmented reality).
The core of AR is to combine the real world with the digital world. Pokémon GO is an AR game, (only the application level of AR is relatively elementary).
The latest Pokémon GO uses Apple ’s ARKit framework.
However, nothing can bear the law of true incense.
On May 15, Apple bought NextVR, a virtual reality company!
This startup used to focus on broadcasting and producing VR live and recorded events, such as sports events and concerts.
Since the first transition to the production of VR content in 2012, NextVR has become a leader in the VR live broadcast industry, and sports event broadcasts have involved NBA, NFL, NHL, WWE, etc.
For example, in June 2018, it