Quibi, which has gathered many big brothers, what is the prospect?
Editor’s note: This article comes from the WeChat public account “Jingwei Venture Capital” (ID: matrixpartnerschina) , author: Matrix Partners Home Jun.
On April 6, 2020, Quibi (Quick Bites) went online quietly.
Originally, this short-video company that gathered Hollywood + Silicon Valley and was born with a “golden spoon” planned to hold a grand press conference modeled on the Academy Awards on April 5th. 150 Hollywood stars, and at least 200 media reports.
But the new crown epidemic has made all this go to nothing.
The new crown epidemic not only disappointed the press conference, but also impacted Quibi ’s business model. Quibi focuses on the content of boutique dramas, only supports the mobile terminal, and the duration of the program is less than 10 minutes. It can be said that it is the “mobile version” Netflix, or the “premium version” YouTube. strong> Satisfy their pastime needs on the subway to commute, line up or make coffee, and focus on 7am to 7pm.
In 2019, a collection of animated short films “Love, Death & Robots” produced by Netflix was released. There are a total of 18 episodes of 5-15 minutes each. These short films are well-made and there is no plot connection between them. From cyberpunk, space sci-fi, horror to ghost and monster talks, overhead history brainholes have been opened, and they have achieved great success in the world.
The success of “Love, Death and Robot” has made everyone see the potential of short films in the mobile age. Quibi, established in 2018, has also become a superstar project in the United States recently.
Quibi raised US $ 1.75 billion by “PPT financing” alone. The investors behind it are almost the entire Hollywood, To Madrone Capital Partne