Whether ByteDance only applies Encyclopedia to the headline encyclopedia, or is it used as a breakthrough to quickly lay out the Internet medical track. At present, everything is unknown.
Editor’s note: This article comes from the WeChat public account “Financial Graffiti “(ID: caijingtuya) .
Author: Stone Jin
Edit: tuya
According to the company’s intelligence expert “Financial Graffiti”, ByteDance has recently completed a wholly-owned acquisition of the medical science knowledge platform Encyclopedia Medical Network. legal representative.
Of course, this acquisition does not mean that ByteDance is ready to fully enter the medical industry. After all, the properties of Encyclopedia.com.cn have more coincidences with the “Headline Encyclopedia” officially launched at the end of April. In the short term, the cooperation between the two may be the key.
Public information shows that Wikipedia, established in May 2010, is already the largest professional medical science knowledge content platform in China, and it is also the only designated website for the “National Health and Health Commission Authority Medical Science Project”.
From the perspective of content production mode, Encyclopedia of Medicine always adopts the production mode of PGC. Through cooperation with professionals such as the top three hospitals and chief physicians, and supplemented by AI technologies such as NLP, deep learning, knowledge map, etc. A set of medical science knowledge content libraries covering diseases, medicines, treatments, nursing, rehabilitation, nutrition emergency, Chinese medicine and other fields.
It is worth noting that according to the official previous introduction, “the content it produces is used on a large scale by Baidu Encyclopedia, Toutiao, Tencent Medical Code and other platforms, and the content covers the head position of major domestic search engines.”
On the basis of knowledge content, Encyclopedia of Medical Sciences gradually applied medical knowledge to the diagnosis, treatment, rehabilitation and follow-up of medical science extension, and landed in different scenarios.
In October 2019, Encyclopedia Medical Network announced the completion of the tens of millions of dollars of B-round financing of Qianji Capital’s leading investment and Lanchi Venture Capital’s follow-up investment; but within a year, ByteDance quickly completed including A series of relatively complex processes including contact with the founding team, negotiation with the old shareholders, and formal completion of the delivery, etc., can not be described as not rapid.
Earlier ago, Encyclopedia of Medicine also received tens of millions of RMB A round of financing from Lanchi Ventures. In addition, in medicalSogou, which has a lot of track layouts, is also an investor in Wikipedia.
It is worth mentioning that the Tianyan check data shows that Encyclopedia Medical Network once established an enterprise called “Hainan Dandelion Internet Hospital Co., Ltd.” in August 2019. The license has been officially obtained) is also of great value for byte beating.
The Sogou mentioned above disclosed in the second quarter financial report released in August 2019 that it had obtained an Internet hospital license and was allowed to conduct medical services through the Internet. On August 1, Sogou established Hainan Sogou Smart Internet Hospital Co., Ltd.
As one of the earliest giants to obtain Internet hospital licenses, JD.com ’s big health business has become an important business growth point. The chairman of the board of directors of Jingdong Group, Liu Qiangdong, disclosed in the recently announced first-quarter earnings conference call in 2020, “In the first quarter, the number of active users in the health business group increased by three digits, and net revenue increased by 65% year-on-year. Net revenue exceeded the largest offline in China. Pharmacy income. “
Furthermore, related companies including Weiyi, Ping An Good Doctor, Good Doctor Online, Lilac Garden, Doctor Miao Shou, and even New Oxygen, which started with online content, have established Internet hospitals early.
At present, there are two main forms of Internet hospitals, one is offline to online, that is, offline entities apply for the establishment of online Internet hospitals; the second is more common and is commonly used by Internet companies. The following entities cooperate to cut into smart medical services.
Another detail that can be taken care of is that in an interview with the media earlier, Zhu Mengli, CEO of Encyclopedia Medical, said that in the future, the company may learn from WebMD, the most abundant website for global medical and health information, established in 1996. In 2017, the international private equity giant acquired it for approximately US $ 2.8 billion, equivalent to US $ 66.5 per share.
The year before the acquisition, WebMD’s revenue was 705 million US dollars; according to the US Internet statistics company comScore, in 2016, WebMD’s monthly unique visitors exceeded 70 million.
Similar to KKR ’s acquisition of WebMD, which has operated independently for more than 20 years, for US $ 2.8 billion, ByteDance naturally included Encyclopedia at a price that satisfied the founding team and old shareholders, and saved itself. It has been 10 years since Encyclopedia of Medicine. After all, the highest barrier to original content is the cost of time.
Next, whether byte beating is just to use the EncyclopediaWhether it is a headline encyclopedia, or as a breakthrough to quickly lay out the Internet medical track, everything is currently unknown.
In a deeper level, how byte beating ultimately maximizes the value of the Encyclopedia Medical Network will directly affect the C-terminal monetization method of domestic Internet medical treatment.