Zhou Peng: “It is not a simple business, office or hotel, and it is different from the traditional shopping mall concept. Fengtai Joy Spring should be the center of survival, life and ecology, carrying the state of life and lifestyle in this area. “.
On May 16, Fengtai Dayue Chunfengli jointly launched a “City Space Enjoyment Meeting” in the Fengtai Dayue Chunfengli City Exhibition Hall. The theme of the conference was “Renewing the South Central Axis to See the Spring Breeze”, inviting urban development research experts and guests from city operators and enterprises in the new consumer field from multiple dimensions such as policy dividends, industrial development patterns and lifestyle changes , Discussed the development opportunities of Xinnan City and the future life scene brought by Fengtai Joy’s Spring Breeze.
From Chaoyang Joy City to Xiangyun Township, there is an iconic urban complex behind the rise of an urban area. Fengtai Dayue Chunfengli is rooted in the Huaixin Plate on the south central axis of the capital. It is currently the only superstructure project in Beijing where four subway lines intersect. It injects the urban development concept and overall planning of the district into project development to create commercial, commercial, The hotel is a comprehensive complex of multiple formats and coexists with surrounding areas and communities.
Creating a “three-generation integration” lifestyle of production, life and ecology is Zhou Peng, assistant general manager of Joy City Holdings and general manager of Joy City Real Estate, who defines Fengtai Joy Spring.
Compared to the past, it emphasizes the physical forms such as space creation and combination of business forms. Zhou Peng hopes to turn Fengtai Dayue into a spiritual living center. “It ’s not a simple business, office or hotel. Based on the traditional shopping mall concept, Fengtai Joy Spring should be the center of survival, life and ecology, and it carries the state of life and lifestyle in this area. ”
Assistant General Manager of Joy City Holdings, Joy City Real Estate General Manager Zhou Peng
The ever-changing Chaoyang District andUnlike the northern part of Beijing, Nancheng retains many interesting elements of Beijing. At the same time, Nancheng began to show its latecoming advantages different from other regions. Based on this, Joy City Holdings chose the long-term development route in terms of the project’s operating ideas. First, the joint partners launched a high-end residence such as “Tianyue One”. Less than a year later, they joined the four companies of Zhonghai, Poly and Tianheng to win the TOD project of Xingong subway station, which is Fengtai Yue Chunfeng.
In today’s Huaixin segment, Joy City Holdings has both residential products that improve the quality of life and long-term operating multi-format complexes, showing a different brand development logic.
With the in-depth implementation of the government’s plan for the south of the city, landmark projects represented by Daxing Airport and Nanyuan Forest Park are becoming new urban parlors. In terms of transportation, the construction of Metro Line 4, Line 8, Line 19, and L5 and L6 will also make the region mature quickly. In terms of industrial development, Nancheng has grown into a gathering place for the emerging modern service industry, as well as an emerging residential and living place after a large-scale population migration.
“This place is very worthwhile for Joy City Holdings to make a upgraded product, based on Joy City ’s previous operating experience and brand accumulation, to create a new brand and new product form”, Zhou Peng Said.
Fengtai Dayue Chunfengli Sketch
Speaking of the starting point for the initial layout of the area, Zhou Peng quoted a sentence from British writer Claire McFall in The Ferryman, “If I really exist, it is because you need me.”
In Zhou Peng ’s view, Joy City Holdings and Beijing Nancheng need a relationship between each other. The lifestyle of Xinnan City needs “nature” and “little surprise”, and Joy City Holdings also needs to grasp this The opportunity to expand the market. “From the perspective of us as a city operator, we don’t want all regions to be economically tall. Life needs to be stratified, there are big and small, each is beautiful, and there is a large and comprehensive sense of richness and relaxation, There is also a small but fine, small and beautiful surprise. “
And Fengtai Dayue Spring Breeze is just such a large and comprehensive, small and beautiful product. On a land with a total construction area of about 293,000 square meters, it has assembled a lifestyle shopping center and LEED gold-certified office building., High-end hotels and other diverse formats.
“As witnesses, participants and future sustainable builders and creators of regional growth, Fengtai Dayue Chunfengli will grow together with Nancheng District and upgrade the region with long-term thinking.” Peng said that Joy City Holdings is not only a provider of space, but also a builder of industrial clusters. It also needs to meet the growing needs of the surrounding residents for a better cultural life through the format of the shopping mall, and improve its urban function and urban texture.