This appointment will not affect ByteDance ’s China business.
Editor’s note: This article is from the micro-channel public number “DoNews” (ID: ilovedonews) , Author: Wu Li.
DoNews May 19 (Reporter Wu Li) Today, ByteDance announced the appointment of Kevin Mayer as ByteDance’s Chief Operating Officer (COO) and TikTok Global CEO. This appointment will take effect on June 1, 2020.
Kevin Mayer (Kevin Mayer)
According to reports, Kevin Mayer will be responsible for TikTok, Helo, music, games and other businesses, as well as byte-beating global functional departments (excluding China), including corporate development, sales, marketing, public affairs, security , Legal affairs, etc. Kevin Mayer will report directly to Zhang Yiming, the founder and CEO of ByteDance.
In response to the entry of Kevin Mayer, Zhang Yiming said: “At the beginning of the establishment of ByteDance, there was an ideal to serve global users. After continuous efforts and innovation, our products are enriching the lives of hundreds of millions of people worldwide. People around the world are using our products to obtain information, find inspiration, establish connections, and deliver hope. Kevin’s joining will bring us his successful experience in global business and help us continue to build a world-class management team. I look forward to working with Kevin to continue to advance the company ’s global development. “
Kevin Meyer said: “I am very happy to have the opportunity to join such an excellent team as ByteDance. TikTok has created a creative and positive global online community, which is a very rare achievement, let all It ’s refreshing. I ’m excited to participate in the next stage of the development of ByteDance and continue to promote our products in various regions of the world. I personally thank the Disney team for the great achievements. I especially appreciate Bob Iger ’s vision for many years. The leadership and guidance of I also admire Bob Chapek very much. When I am ready to start a new business, I am fortunate to gain the trust of Yiming and the board of directors. We will continue to promote byte beating in the whole world with a common mission and visionThe growth of the ball range. “
Kevin Meyer worked for many years at Disney. He was the company ’s senior executive vice president and chief strategy officer, responsible for corporate strategy, business development and other departments, and promoted Disney ’s Industry, the acquisition of 21st Century Fox. During his tenure as Chairman of Consumer and International Business, Kevin Mayer successfully launched Disney +, a streaming service for Disney +, which now has more than 50 million paid subscribers worldwide. Kevin Mayer has also been responsible for streaming services such as Hulu, ESPN + and Hotstar, as well as international operations, global content and advertising sales, and has earned a good reputation in the industry.
In recent years, ByteDance ’s products and business have achieved rapid growth in the global market. In March this year, Zhang Yiming said in the letter of all employees that ByteDance has set up offices in more than 180 cities in 30 countries and has more than 60,000 employees. In April, according to Bloomberg News, ByteDance started global recruitment, opening 10,000 new jobs, and the number of companies will reach 100,000 by the end of the year.
In May, data from Sensor Tower showed that TikTok ’s global downloads exceeded 2 billion. This new record is only five months after TikTok hit 1.5 billion downloads. In addition to TikTok, ByteDance has launched a number of products and services around the world, including the social media platform Helo, short video editing tool Viamaker, and casual game distribution platform Ohayoo, which also have outstanding performance.
With the rapid development of global business, ByteDance has attracted many senior Internet talents to join.
In October 2019, former Warner Music Group executive Ole Obermann joined ByteDance as music director. In December 2019, Theo Bertram, a former senior Google employee, served as the Director of ByteDance European Government Relations and Public Policy. In January 2020, Erich Andersen, former chief intellectual property consultant of Microsoft who had worked for Microsoft for more than 20 years, became vice president of byte beating.
In April 2020, former Hulu executive Nick Tran became TikTok ’s North American marketing director. In the same period, Rohan Mishra, a former executive of MasterCard, served as the head of ByteDance Helo India Market. Previously, Helo also attracted Chhandita Nambiar, a former assistant vice president of Sony.
According to the official announcement, with the addition of Kevin Mayer, the former TikTok President Alex Zhu will be transferred to the Vice President of ByteDance Products and Strategy, responsible for company strategy and product design. At the same time, the current positions of the current heads of TikTok countries and regions around the world remain unchanged, and they will continue to perform their original duties and report to Kevin Mayer.
This appointmentWill not affect the Chinese business of byte beating. ByteDance China’s chairman Zhang Lidong continues to be responsible for ByteDance China’s functional departments and commercial business. ByteDance China CEO Zhang Nan continues to be responsible for products and businesses such as Douyin, Toutiao, and Watermelon Video. The two still reported directly to Zhang Yiming.