“After the epidemic, consumers’ lifestyles and lifestyles may undergo a series of changes. For example, they may pay more attention to hygiene management, food nutrition and health, and promote home lifestyle. For many industries, it is also an opportunity for integration and upgrading. “
On May 21st, Zhang Jindong, a representative of the National People ’s Congress and chairman of Suning Holdings Group, accepted the surging journalists In a written interview, it was stated that in the short term, the new crown epidemic did have some impact on offline retail, but it did not have a significant impact on online retail. Instead, some businesses experienced explosive growth.
“In the long run, everything is in danger, opportunities and challenges coexist. Affected by the epidemic, the demand for housing economy has surged.” Zhang Jindong said.
As a member of the 10th, 11th, and 12th National Committee of the Chinese People’s Political Consultative Conference, and a representative of the 13th National People’s Congress, Zhang Jindong, chairman of Suning Holdings Group welcomed him The 18th “two sessions”. At the two sessions this year, Zhang Jindong submitted a total of five proposals, focusing on rural revitalization, data sharing, financing difficulties for small and micro enterprises, green logistics, and smart community construction.
Zhang Jindong, deputy to the National People ’s Congress and chairman of Suning Holdings Group contheight “>
The following is an interview with the surging news reporter Zhang Jindong The conversation record:
Surging news: The epidemic changed consumers ’past consumption habits, and the traditional retail industry had to make changes . In your opinion, what will happen to the future industry trends? What adjustments should Suning make in terms of business and strategy?
Zhang Jindong, deputy to the National People ’s Congress and chairman of Suning Holdings Group contheight “> The following is an interview with the surging news reporter Zhang Jindong The conversation record:
Surging news: The epidemic changed consumers ’past consumption habits, and the traditional retail industry had to make changes . In your opinion, what will happen to the future industry trends? What adjustments should Suning make in terms of business and strategy?
Zhang Jindong : In the future, the “online to home” model may become the mainstream form of consumption, and will also create greater demand and market space. The life e-commerce platform in the vertical field and the integrated service form of online and offline will then lead the service industry to usher in new development. In fact, in the past few years, with the upgrading of consumption, diversified, personalized and customized consumer demand has created a suitable business environment for the development of the “house economy”, including diversified The delivery-to-home service model is basically mature. The emergence of the new coronary pneumonia epidemic has accelerated the outbreak of demand for the Dajia service model in the original category and the expansion in the new category. In addition, it also has an important impact on the distribution model, and contactless distribution has become a rigid need.
During the epidemic, Suning Daojia ’s business grew rapidly. Thanks to the dual-line integrated smart retail model and mature logistics and distribution capabilities, the online Suning supermarket business has doubled. Carrefour ’s home business orders have increased by 300%, of which vegetable orders have increased by 600% year-on-year. During the epidemic period, the order volume of the “one-hour life circle” service created also showed explosive growth.
Surging news: In the two sessions this year, you mentioned in the proposal that you want to build a digital economy. What changes do you think the 5G era will bring to the industry?
Zhang Jindong: In the era of digital economy, data is becoming a brand-new means of production. Only the more open the digital production materials, the lower the cost and the greater the shared value. As a new engine of the digital economy, 5G will accelerate the construction of the future network ecology of the Internet of Everything, promote the interconnection of data, and improve the level of economic and social intelligence.
Surging news: In the two sessions this year, you mentioned in the proposal that you want to build a digital economy. What changes do you think the 5G era will bring to the industry?
Zhang Jindong: In the era of digital economy, data is becoming a brand-new means of production. Only the more open the digital production materials, the lower the cost and the greater the shared value. As a new engine of the digital economy, 5G will accelerate the construction of the future network ecology of the Internet of Everything, promote the interconnection of data, and improve the level of economic and social intelligence.
As a revolutionary new technology, 5G will have an inestimable impact on the retail format, operation mode, and business model iteration, and help the retail industry develop with high quality. Suning constantly improves its full-link digital construction, promotes the global empowerment of smart retail brains and retail management systems, and realizes the upgrade of retail wisdom in the 5G era.
Surging News: As a representative enterprise in the retail industry, how does Suning join the 5G era, and what are the application scenarios?
Zhang Jindong: Currently, Suning ’s layout for 5G is not just a sales platform for 5G products. As the largest online in ChinaAs an offline integrated retail enterprise, Suning is fully deploying the 5G field of retail in all scenarios. At the CES show in June last year, Suning announced that it had reached a strategic cooperation with Unicom in the field of 5G to establish a 5G smart retail laboratory. In the future, the two parties will conduct comprehensive cooperation in the fields of strengthening Suning’s overall scenario advantages, data precision services, C2M and intelligent terminal product research and development, and jointly promote the strategic application and innovative development of 5G in the retail field.
Surging News: As a representative enterprise in the retail industry, how does Suning join the 5G era, and what are the application scenarios?
Zhang Jindong: Currently, Suning ’s layout for 5G is not just a sales platform for 5G products. As the largest online in ChinaAs an offline integrated retail enterprise, Suning is fully deploying the 5G field of retail in all scenarios. At the CES show in June last year, Suning announced that it had reached a strategic cooperation with Unicom in the field of 5G to establish a 5G smart retail laboratory. In the future, the two parties will conduct comprehensive cooperation in the fields of strengthening Suning’s overall scenario advantages, data precision services, C2M and intelligent terminal product research and development, and jointly promote the strategic application and innovative development of 5G in the retail field.
In addition, during the New Coronary Pneumonia epidemic, Suning Logistics 5G Wolong unmanned vehicle delivered the first order in Suzhou, and we hope to enter the community through “courier delivery + robot” The “delivery” cooperation model opens up the last 100 meters of community distribution under the epidemic situation. While helping epidemic prevention, it realizes contactless distribution throughout the whole process, ensuring users’ safety and health and home service experience.
Surging news: Under the epidemic, leading companies still have the ability to overcome difficulties and obtain bank loans and other support, but how can small and medium-sized enterprises survive? As a representative of a private enterprise, do you have any suggestions?
Zhang Jindong: Affected by the new coronary pneumonia epidemic, many companies are facing different levels of difficulties and challenges, especially for small and medium-sized enterprises, this is a huge stress test. We see that government departments have also intensively issued a series of policy measures to support the development of small, medium and micro enterprises, and leading companies in various industries and industries are also opening up platforms and transferring resources, which will help help the troubled small and medium enterprises to return as soon as possible. Development track.
Surging news: Under the epidemic, leading companies still have the ability to overcome difficulties and obtain bank loans and other support, but how can small and medium-sized enterprises survive? As a representative of a private enterprise, do you have any suggestions?
Zhang Jindong: Affected by the new coronary pneumonia epidemic, many companies are facing different levels of difficulties and challenges, especially for small and medium-sized enterprises, this is a huge stress test. We see that government departments have also intensively issued a series of policy measures to support the development of small, medium and micro enterprises, and leading companies in various industries and industries are also opening up platforms and transferring resources, which will help help the troubled small and medium enterprises to return as soon as possible. Development track.
But in the long run, we need to establish a set of institutional mechanisms to ensure the development of small and medium-sized enterprises, and be able to give them to them in terms of policies, models, and funds. The continuous support of development requires both the government’s regulatory function and the fundamental role of the market.
In order to effectively solve the problem of financing difficulties and expensive financing for small and micro enterprises, on the one hand, we should continue to grasp the implementation of policies and improve execution. On the other hand, it is recommended that the local government take the lead, integrate the strength of the policy institutions in the region and the data of all parties, establish a comprehensive and interconnected local small and micro enterprise policy implementation and information integration system, and innovate small and micro financial business models for financial institutions Provide data support.
Specifically, the recommendations can be promoted from the following aspects. First, when the impact of the epidemic is not over, focus on the rescue of small and micro enterprises to maintain the survival of the enterprise; second, while implementing emergency measures, focus on the construction of long-term mechanisms;In addition, on the basis of financial support, the introduction of industrial forces to achieve comprehensive support for small and micro enterprises.
surging news: What changes do you think the epidemic situation will bring to future social life? What efforts did Suning make?
Zhang Jindong: In this epidemic, Suning actively protects the supply of people’s livelihood. As of February 11, Carrefour had 209 stores in 51 cities across the country. During the Spring Festival epidemic, it provided 13,800 tons of vegetables, 1,590 tons of pork, 4,600 tons of fruit, and 1,180 tons of eggs.
surging news: What changes do you think the epidemic situation will bring to future social life? What efforts did Suning make?
Zhang Jindong: In this epidemic, Suning actively protects the supply of people’s livelihood. As of February 11, Carrefour had 209 stores in 51 cities across the country. During the Spring Festival epidemic, it provided 13,800 tons of vegetables, 1,590 tons of pork, 4,600 tons of fruit, and 1,180 tons of eggs.
As the domestic consumer market picks up, Suning has innovated its development momentum, launched 24 interest-free periods, relaunched the trade-in trade-in, promoted live streaming with goods, encouraged national marketing, and assembled all categories Many domestic and foreign brands have attracted more than a dozen banks to fully participate in the war, rapidly heating up the consumer market, and actively promoting the release of demand potential in the domestic market.
In addition, in the face of the plight of small and micro enterprises, large enterprises should play a key role in doing their part. At present, Suning has taken multiple measures to try to drive small and micro enterprises out of the financing difficulties. On the one hand, when the impact of the epidemic is not over, provide special loan support for small and micro enterprises to relieve the difficulties of the enterprise; on the other hand, rely on the power of financial technology to conduct an online real-time assessment of the credit risk of small and micro enterprises Suning Micro-Business Credit Branch establishes a standard credit archive for small and micro-enterprise groups, accelerates digital development, and develops “contactless” financial services.
After the epidemic, consumers ’lifestyles and lifestyles may undergo a series of changes. For example, they may pay more attention to health management, food nutrition and health, and promote home. Lifestyle, etc., is also an opportunity for integration and upgrading for many industries, including retail.