This article comes from the WeChat public account: New Weekly (ID: new-weekly) < span class = "text-remarks">, author: Hu PCT head, title figure from: vision China
A new generation of price-sensitive consumers can order milk tea of 20 to 30 yuan a day, but they may not be able to accept milk tea sold for 20 yuan yesterday, but today it has risen to 21 yuan.
Businessmen also know that price increases need to be cautious, but rents have risen, raw materials have risen, and prices have risen artificially. As a result, price increases became a technical job.
Recently, a net red milk tea shop in Wuhan has made its way through a unique way of raising prices, and has been on the hot search. According to netizens, the big cup of milk tea sold at the store uses a straw that is shorter than the cup and can still be inserted into the end. After tearing apart the paper shell at the bottom of the cup, a large section was empty.
The big cup in this store is a cup with a lot of space. / @ 时间 视频
The store responded that this one is a set of cup design itself, and the hollow layer can be used as a gift for franchisees and stores. At the same time, it is also stated that the large cup capacity of 600 ml is indicated on the menu. The reporter then asked, “How much is that small cup?”
The store replied: “Small cup is 500? I forgot, I can take a look at it later.”
The milk tea brand ’s product page in a store in Guangzhou.
The store that answered the phone may not have a good memory, so I opened their small program and verified it. On the page, the large cup has a capacity of 550 ml, the small cup has a size of 400 ml, and the price difference is 5 yuan.
There is a good thing. At the same time, netizens bought large and small cups of milk tea for comparison. After removing the heat insulation layer, anyway, the naked eye can not see the difference of 150 ml.
The netizen ’s comparison chart, while buying a large and small cup, after removing the large cup of “insulation layer” the weight is almost the same. / @ 时间 视频
The tea shop explained that the hollow design at the bottom of the cup is for heat insulation to prevent burns.
Sounds reasonable. However, why is insulation at the bottom? I do n’t see anyone using the Guanyin bottle to hold the milk tea. Should n’t the insulation be next to the cup wall?
And this original insulation design still seems to have a noble service at the threshold of consumption. Buying a small cup is not worthy of insulation. Only customers who buy a large cup need to worry about being burned.
As of now, the majority of netizens have not been able to figure out whether the store has many ways to moth the moth on the empty cup, or whether there are many reasons to explain the design after the incident.