Why is India?
Editor’s note: This article comes from the WeChat public account “毒 眸” (ID: youhaoxifilm) , Author Wu Yinan, editor He Runxuan. Released with authorization.
“(About the global layout of byte beating), there are actually many misunderstandings.”
In March of this year, Zhang Yiming was interviewed by Reuters in the form of a video phone in the form of a flying book developed by ByteDance in a hotel room in New York. “
Joan Wang, an early investor in ByteDance, said that as early as 2013 when ByteDance had just been established, Zhang Yiming began planning global expansion. Zhang Yiming told Joan Wang many times that the AI recommendation algorithm used by Toutiao today can be extended to different languages.
In just seven years since 2013, TikTok has been on behalf of ByteDance in its dream of going to sea-TikTok has ranked first in the Apple Store downloads for three consecutive quarters. According to Sensor Tower data, on April 30 this year, The total downloads of Douyin’s Douyin and overseas versions of TikTok in the global App Store and Google Play have exceeded 2 billion times.
And India, which is the market with the largest downloads of the app, has contributed 611 million downloads to date, accounting for 30.3% of the world ’s total downloads.
Why is TikTok so popular in the Indian market? Akash Senapati, the product owner of m56 Studio, a brand design company, believes that unlike Instagram, which is used by wealthy Indians, TikTok emphasizes authenticity. Users do not have to wear beautiful clothes to appear in high-end restaurants. Ordinary family scenes and real town scenery can also be popular. This may coincide with the psychology of Indian nationals.
Source: EconomicTimes
There is indeed a lot of interesting content on TikTok in India.
In addition to the dance of the beautiful young lady that everyone remembers, the Indian dance net celebrity on TikTok also has the flexible little fat man Aksai Kaka, a family of three who suffers from vitiligo, Paragi Padia-“We Fans care about me and my daughter. “
Hashdeep Ahuga has released a funny video and released one of the top 10 viral videos for Valentine ’s Day this year-“Hi Siri, help me check my account balance and what Apple products can I afford. “Apple juice.”
Funny video posted by Hashdeep Ahuga
Not only TikTok, but byte-beating in India also involved local social and music. In March this year, the fourth product in India, music streaming Resso, was released. Poison Eye (WeChat ID: youhaoxifilm) believes that it is not difficult to see that ByteDance is accelerating its layout in India, seeing it as a key target in the global voyage, and having the same important strategic position as the United States and Japan.
Why is India?
“India’s demographic dividend and market space are the most important reasons for byte beats to penetrate the Indian market.” Internet analyst Ding Dao once summed up this way.
Indian official data shows that in India with a population of 1.3 billion, the number of Internet users as of 2018 was 480 million, and the size of mobile Internet users was 390 million. Compared with the number of 821 million Internet users in China and 817 million mobile Internet users, the Internet penetration rate is 59.6%, and the Internet penetration rate in India is only 39.6%.
