The egg B2B supply chain platform currently has over 3,000 cooperative merchants.
Editor: Jia Min
It is learned that “Younong Technology” has completed an angel round of financing of 2 million yuan, which is invested by individual investors. This round of investment will be used for platform upgrade, market expansion, team building, capacity center and brand marketing.
Liaoning Younong Technology Co., Ltd. is a self-operated B2B supply chain platform for poultry and egg agriculture. It integrates the needs of downstream merchants and combines the C2M model for upstream transformation, reduces circulation costs, and improves the efficiency of upstream and downstream farmers in the industrial chain.
In terms of production, China’s poultry and egg industry has shown an upward trend since 2010. According to data from the Prospective Industry Research Institute, in 2018, the national egg production reached 31.28 million tons, which has remained above 30 million tons for four consecutive years. At the same time, China’s egg consumption has remained at 30 million tons per year from 2015 to 2018. the above.
In the face of the huge poultry egg production and consumption market, there are widespread pain points in the industry, such as uneven quality of agricultural materials and farmers, long industrial chains, high logistics storage costs, and large losses. Younong Technology’s “e-chain farm” uses the Internet B2B model to adopt direct farming methods to ensure quality, in addition to integrating traditional transaction links to reduce purchaser costs.
According to pencil data, Younong Technology ’s B2B model empowers farmers to reduce their costs by 5%, and the monthly growth rate of farmers reaches over 230% year-on-year. At present, there are more than 3,000 cooperative merchants of Younong Technology, with a breeding volume of 1 million chickens, and the historical sales reached 41 million. This year, the sales in the first month of the Shenyang market were 2.07 million. After the financing, Younong Technology plans to expand to the three eastern provinces and major cities in Beijing, Tianjin and Hebei to continue to expand the market and integrate upstream and downstream production efficiency.