Nissan-Renault-Mitsubishi Alliance officially announced the reform measures, respectively responsible for different markets to reduce costs and increase efficiency.
On May 27th local time, Nissan, Renault and Mitsubishi jointly issued a statement to announce a series of reform measures under the new business cooperation model to improve the three companies Competition and profitability. Nissan-Reynolds-Mitsubishi Alliance members will plan to support their partners ’business development by leveraging their respective leadership positions and geographical advantages in different markets based on the existing joint procurement cooperation model.
According to Reuters, people familiar with the matter revealed that the new business cooperation model is intended as a peace treaty to repair the tense cooperation between the Nissan-Renault-Mitsubishi alliance. Since the former Nissan CEO Carlos Ghosn was arrested in November 2018 due to a financial scandal, the Nissan-Renault-Mitsubishi alliance quietly collapsed, and several joint business units of Nissan and Renault were slowly dissolved. .
Nissan-Renault-Mitsubishi Alliance Operations Committee and Renault Chairman Jean-Dominique Senard said that under the new reform measures, Alliance members can increase efficiency without merging.
Nissan, Renault and Mitsubishi Motors ’joint statement shows that the three companies have jointly developed a“ leader-follower model ” Further cooperation under the model. Nissan-Renault-Mitsubishi alliance members will further promote the alliance ’s standardization strategy from the platform to the body; for each segment, focus on the basic models and derivative models designed by the leader, and followers are responsible for providing certain support; Competitive configuration to produce Nissan-Renault-Mitsubishi alliance members of various brand models, including sharing production among members where appropriate; -Members of the Mitsubishi Alliance continue to deepen product sharing in the field of light commercial vehicles.
statement stated that under the leader-follower model, Nissan-Renault-Mitsubishi alliance members will reduce the investment of models produced by up to 40%, which will be in the original In addition to the synergies, it will bring more benefits to the alliance.
Sennad said: “The new business model will enable the alliance to make full use of the assets and execution capabilities of each company while establishing their own culture and traditions. The three of the alliance The company will cover all models and technologies in all market segments, which willImprove the alliance members’ respective competitiveness, sustainable profitability and assume more social and environmental responsibilities, while benefiting each customer. ”
In terms of specific vehicle production planning, by 2025, Renault-Nissan-Mitsubishi Alliance will follow the” leader-follower “model development and production alliance nearly 50% Models.
Specifically, after 2025, Nissan will dominate the replacement of the C-class SUV market, and Renault will dominate the European B-class SUV market; in Latin America In the market, the B-level product platform will be optimized to be more reasonable. The four models of Nissan and Renault will be optimized into one type, which are produced by the production platforms of the two companies. In the Southeast Asian and Japanese markets, Renault-Nissan-Mitsubishi Alliance members will seek specific opportunities under the leader-follower model, such as the cooperation between Nissan and Mitsubishi on Kei models.
In terms of technology development, Nissan -The Renault-Mitsubishi Alliance will also adopt the “leader-follower” model. For example, Nissan is responsible for the research and development of autonomous driving; Reynolds is leading the development of the Android platform in terms of connected vehicle technology, and Nissan is leading the connected vehicle technology in China Development; the core system research and development of electrified body and electronic and electrical architecture is led by Renault; in the development of platform electrified powertrain (e-POWER), Renault Group is responsible for the development of the CMF-A / B electrified powertrain, and Nissan is responsible for Research on CMF-EV’s electrified powertrain; Mitsubishi Motors is responsible for the research and development of C- and D-class plug-in hybrid vehicles.
Nissan-Renault- Mitsubishi Alliance has also formulated the “reference regions” (reference regions) rules. Alliance member development will focus on their respective core markets to become the most competitive company in this market, and to provide a demonstration effect and promotion for other alliance members. It improves competitiveness.
Under the big rules of the benchmark market, Nissan will focus on China, North America and Japan; Renault focuses on Europe, Russia, South America and North Africa; Mitsubishi focuses on the ASEAN and Oceania markets. As members of the Nissan-Renault-Mitsubishi Alliance become the leading companies in their respective markets, the opportunities for sharing will increase, thereby maximizing fixed cost allocation and making the most of each company ’s assets.