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First, brush list, “purify”, station B has also begun to circle?

While more and more celebrities are stationing at station B, fans who follow have also brought many “customs” dedicated to the fandom to station B, such as “brushing”, “purifying”, and giving XX cards. , So that the aborigines felt a huge amount of discomfort.

1. Flash list

On April 7th, Station B held an event called “Heart Challenge Mixed Cut Competition”, which called on fans to make their own mixed video of Idou, and according to the quality of the manuscript, the number of likes, the amount of collection, etc. Dimensional judgment helps one of the stars to get to the “Ju-Bao 55 Festival”.

The original intention of the event was to support creators with excellent editing techniques and also enrich the quality content of station B.

However, due to a little praise, collection, and sharing in the judging criteria of the event, things quickly changed:

A fan of a celebrity took advantage of the loophole and started to gather a large number of fans on Weibo to “brush the list.”

Not only that, they also mass-produced videos in an attempt to occupy the number one spot with numbers.

The number of these videos is so large, the editing is rough and indiscriminate, and it can be called the “soundtrack version of PPT”, but the playback volume, collection volume, and votes are far ahead, occupying a large number of front row positions in the work area.

The passers-by clicked in. In addition to the fan-made content, almost no other videos could be seen, seizing the position of those truly excellent original works.

So, a large number of users of station B began to complain and report to customer service. At the beginning, Station B was also planning to pass through, and the customer service even went directly to the userIndicates that this is normal operation and fully compliant:

So many old users were angry, and began to make a lot of comments on the official account of station B @ 娱乐 圈圈 儿, condemning the official’s inaction.

Although the B station issued a statement in the end, sincerely apologizing, at the same time, it said that it canceled the selection dimension of “votes”, selected the interaction and viewing data dimensions of the manuscript, and deleted all submissions of related stars.

However, at this time, many people have stopped buying, and one user gave a very accurate review:

(Serious atmosphere suddenly funny)

2. “Purify” home page

In addition to brushing the list, I also found that some fans of the star launched a “purification task” on Weibo, and declared that the home page of Xiao Po Station was “really dirty”.

The so-called “purification” is a term in the rice circle. In simple terms, it uses some rainbow farts to drown out negative comments about stars and make them invisible to passersby.

The purification task of these fans at Station B is to repeatedly play the good videos of their love beans every day, increase the amount of video playback, and ensure that B station searches for the top few and the homepage recommendations are all content that is beneficial to Aidou.

Isn’t this kind of “purification” with the deprivation of ordinary people’s right of speech at its core?

3. “Overlay” meaningless barrage

In addition to brushing the list at the event, many users are also extremely dissatisfied with the behavior of fans who swipe the name of Aidou in the barrage:

To tell the truth, if you really like that, blowing rainbow farts in the barrage, surely no one will stop you.

There is absolutely no need to send this kind of meaningless barrage of “name swiping full screen” to rape my eyeballs, right?

Swiping the screen like this really affects our video watching experience wow …

The arrival of a large number of celebrities attracted a large number of fans, and fans began to practice their own “rice circle rules” at station B. Controlling, brushing the list, and spraying you to the closed wheat if you say wrong … p>

Everything makes Station B fans believe that this once “pure land” has begun to be “dirty”.

Even many old fans even chose to “abandon B to vote for A”, directly leading a large number of streams to the old opponent A who just re-opened this April:

Quote to a senior user of station B, it is:

We used to know that station B had changed, and we did n’t want to leave, but we did n’t know where to go from here. Now that Station A is back, we finally have somewhere to go.

Second, is the anger of station B users really aimed at the “rice circle”?

How much do site B users hate rice circles?

It can be seen from the storm caused by the “Heart Challenge Mixed Cut Competition” that we mentioned in the previous section.

A large number of old users of level 4 and level 5 ran to the official account of station B to protest. After repeated deletions by the administrator, there were more than 9w comments …

Even many people directly stated that they were incompatible with the rice circle.

However, to be fair, Station B’s “rice circle” degree is really not high.

Although there are some rice-ring phenomena, the barrage can be selected for intelligent purification, and the list will be disqualified. The home page recommendation can be set to “not interested” … why do you still feel so angry?

Do n’t tell me, this time I was really a little bit wrong.

Because, this collective protest is actually a concentrated outburst of long-term dissatisfaction among users of station B.

Users are full of feelings for the B station for three reasons: the excellent ACG atmosphere, the positive atmosphere of “work first”, and the sense of identity brought by the niche circle.

However, these three elements seem to be gradually disintegrating in the expansion of station B …

1. Star big v “grabbing traffic”, high-quality authors are hard to come forward

Starting in the second half of 19, Station B began to invite celebrities to settle in.

This is a normal thing on other platforms, but it caused a crazy diss for users of station B for two reasons:

① “Eccentricity” at station B

In order to consolidate and support the entry of celebrities and big players, Station B often needs to give more resources, such as more homepage exposure and more recommendations.

In the eyes of many B station users, this set of operations is very unfair to those who work hard to produce high-quality content and each video has to be edited for more than ten hours:

The high-quality films that others have worked hard for more than ten hours are not recommended. Those stars just said “hi, I am XXX” and they can be recommended countless times on the homepage, which is too unfair Right?

This kind of resource tilt will undoubtedly make it more difficult for talented but lacking attention to come up.

For the old users who regard the content of their works as belief, the arrival of stars is tantamount to an “invasion”.

② The perfunctory of the stars

For many celebrities, stationing in station B is the same as stationing in Weibo and Xiaohongshu. They are purely commercial activities, just to occupy a hole in this emerging traffic pool.

Many celebrities are accustomed to quickly circling a wave of traffic and then withdraw, completely ignorant of the love and beliefs of the users of station B, and naturally will not spend the time and energy of the team to produce high-quality videos stably. Even if the video is updated frequently, it is a perfunctory and publicity visible to the naked eye:

Hu Yanbin ’s B station account is almost all clips of program clips, which can be seen quite unattractive

The user’s attitude can be seen from the amount of fans and video playback:

Recently, the star with the fastest content boom in station B is Huang Ling, the one who sings “itch”.

Huang Ling, who has been stationed for less than two months, already has 200 w + fans at station B, with a proper head up master; the average video playback volume is around 50w, and there are many millions of broadcasts.