Uncomfortable is Suning.
On the eve of 618, Jingdong threw another blockbuster.
I learned that On the evening of May 28, JD.com Group announced a strategic investment in Gome Retail to subscribe for overseas convertible bonds issued by Gome Retail for US $ 100 million. This is the further deepening of the cooperation between the two parties following the official entry of Gome ’s official flagship store on the JD platform.
According to the agreement, both parties will achieve efficient collaboration and integration of commodity supply chains, share resources in logistics distribution and installation services, and cooperate in the development of financial services, including financial services All-round business, etc.
The Gome announcement shows that the initial conversion price of convertible bonds is HK $ 1.255 per share, which is 0.91 per share higher than the closing price quoted by the Stock Exchange on May 28 The Hong Kong dollar premium is approximately 37.91%. If all the conversion rights are exercised in the end, JD.com will be allocated 622 million shares of Gome, accounting for approximately 2.80% of the enlarged share capital of the latter’s issued conversion shares.
For more than a year, JD.com has continuously invested in five-star appliances, Dixintong, Lenovo Laiku and other companies, and has created JD.com Super Experience Stores and JD.com appliances for different scenarios Stores, Jingdong digital stores and other offline formats. For this strategic cooperation, JD.com believes that this is another strategic extension of JD.com, opening its own supply chain, logistics, technology and other infrastructure to partners to help both parties achieve More efficient and sustainable development .
Before that, Pinduoduo had already formed an alliance with Gome. In the evening of April 19th, Pinduoduo announced Subscribe to Gome Retail Issue 200 million USD convertible bonds , three-year term. Both parties are also Commodity purchase, consumption subsidy, logistics distribution, customer service after-sales and other parties have entered into a strategic cooperation agreement, Gome retail full amount of goods Put on the shelves, and the brand ’s home appliances will be connected to Pinduoduo ’s “Ten Billion Subsidies” plan. , Pinduoduo is still the largest external shareholder of Gome Retail.
It’s interesting to note that Gome and JD.com have been competitors for 16 years. Gome started as an offline home appliance chain, and then developed an online business to create Gome Online; JD.com started online and is now online again. Let’s explore the retail business of home appliances such as 3C. The two are in direct competition. In March of this year, the official flagship store of Gome officially entered JD.com, marking a handshake and peace between the two parties.
After “marriage” with Pinduoduo, the industry had speculated that Gome is unwilling. Choose to join hands to form a new retail alliance. Now that Gome is holding hands with JD again, it further proves that there is only eternal interest in business. Gome not only needs to import mid-to-high-end home appliances and logistics delivery services to JD, but also introduces JD’s department stores and fast-moving supply chains to Gome channels .
It is worth noting that Suning openly bid for Jingdong in 618 this year, saying that Suning ’s participation in subsidies for household appliances, mobile phones, computers, and supermarkets is at least 10% lower than Jingdong ’s 10 billion subsidized goods. JD.com did not face up to the challenge, but successively pulled the quick hands and Gome into the camp. After this strategic cooperation, Gome may also be more clear about the perception that “Suning is the first opponent”.