This article comes from the WeChat public account: White whale going to sea (ID: baijingapp) , author: Xin Tong, the original title: “Indian caste system affect dating? You may think too much “, the first picture is from:” Little Loli’s Monkey God Uncle “stills
I found three strange things when I went to India on the daily tour list.
1. A chat room dating app called YoYo performed better on Google Play in India than Yalla, which attaches great importance to community relations operations.
2. App Gleeden, described as “extramarital dating made by a female founder,” was proudly listed on the top 100 Google Play app bestseller list in India.
3. The top 12 best-selling list of Google Play apps in India actually has 6 dating apps, and 5 are video dating apps.
This makes the author have a strong interest in the magical Indian dating concept. Indians like video chat so much? Why is YoYo more popular than Yalla? The caste system has no effect on marriage and relationship? With these doubts, the author began a journey of seeking knowledge.
Indian male users are enthusiastic, stimulating but not responsible
In the process of exploring what kind of language chat rooms Indian users like, I found that some Indian users are still entrenched in traditional chat rooms.
I used the very pretentious nickname “Sweetie” in Chatkaro (Major Indian dating site) registered a female number, and sent a” Hi “in the chat room, received the following amount in 5 minutes without a picture or a photo ‘S chat message box.
Chatkaro chat room
Greetings with Chinese users on the dating app, greetings, and a picture before they begin to understand each other is completely different. Indian users are very direct and enthusiastic. They are generally divided into two types. The other person introduces himself, the other is to introduce himself when he comes up.
self-introduction format
Through observation, the author found that there is actually a set of standard sentence patterns. The content is “asl, plz”. When translated into Chinese, please tell me your age, gender and location.
Of course, through experience, I found that Indian users are not double-labeled, and they are very generous to introduce themselves. When the author introduces himself (32 years old, female, London) span> After a second, the other party will send their own gender, age, language, marriage status, very detailed and very clear, then I will ask you “I am my girlfriend”, bold and casual. The author doubts that this information is on the clipboardReady.
Two of them are particularly eye-catching.
One said that he was 36 years old and was looking for a “trophy wife”. The other is that he is married, childbearing and old age, 45 years old, has a wife and 2 children. Even if you do n’t know, it ’s also magical to say that you ’re going to “fall in love” in a bunch.
User greeting content
But in fact, this situation is similar to the content written by Han, a Chinese girl studying in Pabor, India, on her blog. Han started her first love relationship with the Indian male students. Soon, my boyfriend told me, “I am getting married soon. The other party is an Indian girl arranged by my parents. I like you very much, but I’m sorry I can’t marry you.”
A very typical scumbag quote, but Han said it was not accidental, and many students also encountered this situation. Han concluded that Most Indian men will bomb you on the chat app and praise you unfounded, but they will not marry non-Indian girls.
Given the two stories of the author and Han, it can basically be seen that Indian users use the dating app for fun, stimulus, and freshness, rather than seeking a stable relationship. So maybe a direct and entertaining dating product might be more popular.
According to App Annie data, India ’s Google Play non-gaming app top 12 list has 6 dating and dating apps, 5 of which are video chat apps. It seems that the praise of the text is no longer possible To meet the basic needs of Indian users to praise, face-to-face praise is more vigorous.
Data source: App Annie
5.25 India Google Play non-gaming application best-selling list
Then let ’s go back to the original question. Are Indian marriage and dating currently not subject to the caste system?
The caste problem still exists but does not affect the making of friends
The author asked some Vlog bloggers and some Indian practitioners who have lived in India for a long time. They all said that local Indians are still subject to caste restrictions. Vlogger, who did not wish to be named, said that during the search for Indian culture, currently not very concerned about castes, but young Indians with higher education.
Most parents and Indians living in rural areas are still totally unacceptable. Even some enlightened parents only allow their children to marry certain castes. For example, a Jain mother said that she could allow her daughter to marry Gigirat boy. There is also a relatively unique phenomenon. Low-caste men are allowed to marry high-caste women, but high-caste women are never allowed to marry low-caste men.
So when the caste system is still a serious obstacle to dating products, some apps choose to give users enough incentives to ignore the caste restrictions; others give users the freedom to “go abroad” to find equality overseas; some are based on users Choose to match with the same region to reduce the possibility of conflicts between caste contradictions; there are some that give women more rights. Let’s take a look at the respective practices by borrowing several popular applications in India.
In addition, in this part, the author will talk about why the Indian chat room YoYo is popular with Indian users.
Data Source: Sensor Tower
According to Sensor Tower data, the top 10 dating app downloads for the Indian market in 2019 are L’amour, TanTan, Happn, Tinder, WHO, OkCupid, Woo Dating, Fachat, Bumble and MeetVille.
Users choose the caste autonomously
In fact, most of the dating apps now allow users to choose their own age, gender, country, etc., but it is worth noting that MeetVille supports screening castes and religious beliefs, which makes MeetVille even if there is not much innovation. , But still very popular with Indian users.
MeetVille Google Store Introduction
Geographical location-based matching is also more applicable to India. India also has obvious wealthy areas and slum subdivisions, and the rich and the poor are more closely related to the caste. The geographic location can help both parties find their suitable objects. A little exploration can be said to spare no effort.
Explore the Google Play promotional page
The first picture of Tantan ’s promotional poster on Google Play indicates that he can match people nearby.
Send a “passport” to the user
According to official Tinder data, 4 of the top 10 regions in the world that use PassPort for pairing on Tinder in 2019 are from India. The author guesses this is why India ’s top-selling Top 6 dating and dating app, only Tinder does not have a video function.
In addition, WHO from Turkey and L’amour and Fachat from overseas have been loved by users for supporting global video dating. Since the caste system in India is strict, letting users go to free and open places will make them happy, even This will cost them more money. This is also the reason why LivU sells well in India, plus the blur function protects the user experience.
Give female users more rights
Although L’amour, WooDating and Bumble are all classified as giving women more rights, but the main focus is quite different.
Bumble As you all know, giving female users the “first launch right” can only be initiated by female users.
WooDating is to raise the audit threshold for male users. You must use real-name social accounts to avoid some bad users. In addition, the official will also pay more attention to female users and feedback.
WooDating Google Play India Promotion Page
And what L’amour gives women is wealth directly. Male users and female users who add friends videos need to pay diamonds, and female users can earn gold coins when they start the video, protecting the enthusiasm of female users, thereby retaining male users.
Sensory stimulation, walking the kidney without heart
And the last thing to say is to create an atmosphere and sensory experience, which leads to the previous question why YoYo is more popular than Yalla in India.
1. Special effects to refresh the screen gold coin stimulation
Compared with Yalla ’s neat and clean screen area, YoYo has gift special effects that fill up the screen every time you move. It is so lively that you ca n’t see anything except special effects. This is very different from the user communication experience that Yalla attaches great importance to.
YoYo gift effect screenshot
In addition to the room, there is a function that all users in the room will accumulate gifts in the treasure chest. Every time the treasure chest reaches a level, all users have the opportunity to participate in the sharing of gold coins, giving you the illusion that the money spent may be returned , Encourage users to send gifts, this routine is actually a bit like live broadcast.
2. Let users walk the kidneys
YoYo treats female users and male users differently.
This is the YoYo homepage I saw, fresh and beautiful.
YoYo page content
This is what Indian male netizens reported to Google. Hmm … inconvenience.
YoYo page content
Relying on hormones to cross the caste barrier is also a real “dimensionality reduction blow.”
Finally sum up the situation of the Indian dating market. Although the speed of the Internet is counted down globally, it still loves video chat. The caste barrier still exists but it is not without cracks. Dating in India may be more entertaining than dignified.
This article comes from the WeChat public account: White whale going to sea (ID: baijingapp) , author: Xin Tong