In addition to NetEase, JD.com, Baidu and Ctrip are also listed in the second listing in Hong Kong.

Netease’s news that it has been listed in Hong Kong for a few months has finally landed.

learned that at noon on May 29, the information after Netease ’s secondary listing hearing was officially disclosed by the Hong Kong Stock Exchange. Net Ding Lei, founder and CEO of Yi, accompanied by the information after the hearing, released the first letter to all shareholders in the 20 years since the company was listed, indicating that NetEase is preparing to be in Hong Kong Second listing.

This means that NetEase is expected to become another Chinese Internet company listed on both China and the United States after Alibaba.

The hearing documents have not disclosed information about NetEase’s specific IPO and listing time, and the amount of funds raised.

According to the Hong Kong Letters ’report on the 27th, NetEase may open its public offering from June 2nd to 5th. Reuters quoted four people familiar with the matter on Monday as saying that NetEase plans to list in Hong Kong for a secondary listing on June 11, with a funding target of up to $ 2 billion.

In the first letter to shareholders, Ding Lei clearly put forward four key directions for NetEase ’s future development for the first time: to establish an organization with self-evolution ability; to continue to implement high-quality products Strategy; firmly promote the globalization strategy; promote resources more inclusive.

Netease founder and CEO Ding Lei ’s first letter to shareholders is as follows:

To our investors,

When NetEase went public on NASDAQ in June 2000, the beginning of the new century overlapped with our new journey. At the time, we were curious about where the future would go.

Today, NetEase ’s stock price has performed well regardless of whether it is a multiple or an annual compound growth rate. We distribute dividends to shareholders every quarter, and we have also persisted for 6 years. This is a good trend. It represents our willingness to share growth with investors, and it also means that NetEase is still as vigorous and energetic as a teenager.

Youth, how high-spirited, enthusiastic, and curious, but less complicated, city-ish, and scheming. In a complex world, this simplicity is confusing. So it is often said that NetEase is a company that makes people “understand”. The incomprehensible and misunderstood information is just an opportunity to explain.

1. Some people say they do n’t understand NetEase ’s strategy.

In my opinion, “strategy” is a metaphysical concept. When it comes to strategy, many people always want to show grand blueprints and sophisticated calculations. But the charm of business lies in it. There are always some accidents that will make those delicate calculations on paper fail.

For NetEase, our business strategy does not stem from any big ideas. Before starting a new business, we usually ask ourselves: Does this product solve the real needs of users? Do we love this cause and have the ability to do better?

In this context, user needs are fundamental, love is the source, capability is the capital, and there are few calculations and positions of the city. I think this is a philosophy unique to NetEase: like a fool, perseverance for one thing, crazy for an idea, one day we will find the answer we want.

Therefore, when you use the keywords “user” and “passionate love” to search Netease’s past, you will never say that you can’t understand Netease. The tuyere will disappear and the wind direction will change. Only the people’s hearts remain the same, and the user’s needs will last forever.

NetEase, believe in human power.

2. Some people say that they do n’t understand NetEase ’s speed.

For the Internet, slow seems to be the original sin. But eating too much fast food makes it easy for people to lose their ability to perceive goodness. NetEase is never afraid of slowness, no rush to raise money, no rush to make money. Instead, we look for smarter money and pick more discerning users. As early as the beginning of 2000, NetEase decided on a quality strategy, which was the right choice we made in the face of competition and difficulties.

High-quality products mean long-lasting research and insight into people’s hearts, which means careful carving, which are all in a hurry. We can polish a game in the past 20 years, or we can use a few years to make a music app. The constant force behind is nothing more than playing steady with your own rhythm. I’m still in the wind, southeast, northwest.

Being a company, it is never a 100-meter run, but a marathon. Starting and temporary speed does not mean winning. Since we are seeking long-term, then we have to come up with good things that are worthy of users and the times.

NetEase, believe in the power of time.

3. Some people say that they do n’t understand the boundaries of NetEase.

Netease has experienced several cyclical crises, and we survived. Is it because we are smarter and more fortunate than others? I do n’t think so, because we respect basic common sense more: Only by creating real value for users and society can a business be operated for a long time.

From mailboxes, portals, mutual entertainment, open classes, to Youdao, music, and e-commerce…… we don’t define ourselves, we don’t restrain ourselves, no matter the boundary, no matter the field. As long as I believe that I can change something, I am willing to fight for it.

Unrestricted, sometimes it will lose some short-term gains, sometimes it will not be recognized and understood, and even some ridicule and ridicule. But fortunately, we have a big heart and a thick skin, and we can still face it calmly.

This calmness also comes from our obsession: In addition to making money, we must continue to bring some beautiful changes to the world; when ideals and reality conflict, we must be as partial to ideals as possible. Because, the beautiful arrival is always slow and long.

NetEase, believe in the power of faith.

Future NetEase

In my opinion, the development of NetEase has always been “Yangmou”. With simple enough logic and love, it has been repeated for more than 20 years. Next, I think the important thing is to continue to insist and repeat. We will focus on four things:

1. Build an organization with self-evolution ability, and always stay 29 years old.

Since the end of 2018, we have made a series of organizational structure adjustments, focusing more on and focusing on some race tracks, which makes us not too passive in today’s global crisis. In the next step, NetEase will place the organization building in an extremely important position. Recently, we have comprehensively upgraded our corporate culture, writing our values ​​of “enthusiasm”, “with the user” and other corporate spirits into the values, and will strictly implement it.

When I was 29, NetEase just went public. At that time we had 221 employees, and now we have more than 20,000 people. When the organization expanded at a hundred-fold scale, the average age of NetEase employees has remained within 29 years of age. This special fate made me think that it is very relevant to NetEase when I look at “29 years old”: it will not lose the sharpness of young people, and it will not touch the twilight of old age. It’s no longer awkward, but it’s not slick, so it’s enough to shoulder the heavy responsibility.

So from today, we will ask all managers to dig up a variety of young talents quickly and in large numbers, so that those smart young people, young lovers, and fearless young people can be nurtured faster and faster. Growth achievements. This task is very important and cannot be avoided.

2. Continue Netease’s consistent quality strategy and make more products that make the team proud.

2020 is full of uncertainty, but people ’s pursuit of beauty is certain. Regardless of external challenges, NetEase will always operate the company on the principle of withstanding the test of time to make products. It ’s not enough to satisfy usersMake a surprise.

We want to make such products: when the team mentions the product, it is full of pride and pride; when users use the product, they like it heartily, and even show off. This high-profile product may usher in competitors’ catch-up, imitation, and even blows. But it will also force our team to think about how to continue to lead. This will ultimately bring users a better experience.

3. Based on China, firmly promote the globalization strategy and keep pace with the world.

As early as a few years ago, NetEase began to explore overseas in the fields of mutual entertainment, education, music, and e-commerce. Although most people know very little about this, what I can share with you today is that the results are good.

Globalization is an inevitable choice Netease will make on the basis of its own strength. When we aspire to the mission vision of “gathering the power of people to create a better life through technological innovation”, we must inevitably need a larger stage to realize it. Next, NetEase will base itself on China, and at the same time continue to promote innovation and breakthroughs in overseas markets through internal incubation, investment, cooperative development, and strategic alliances. China’s good products are worth being seen by more people.

4. Promote more inclusive resources and give micro-individuals greater energy and support.

NetEase was founded by the spirit of the Internet. In the future, NetEase will continue to stand firm with the open, fair and shared Internet spirit. We are not a company that only wants to make money, please all investors understand and support this.

In the post-COVID-19 era, progress comes with challenges. Netease will continue to explore and innovate in different areas of life, such as basic materials, entertainment, and education, to give people greater energy support. Making the basic resources that make up a better life more universal is our continuing business.

Investors, when NetEase first went public 20 years ago, youth was the biggest obstacle to gaining trust from investors and the media. But as you have already seen, it is precisely because of our youth that our passion for hope and opportunity has never diminished.

This month is the 20th anniversary of the listing of NetEase. At this node, I am very happy to share with you a good news: We are preparing for a secondary listing in Hong Kong, bringing the time-tested brand of NetEase back to China. I believe that based on this market we are very familiar with, closer to our users, the love will burst out with greater power.

Thank you to all colleagues and users who have been with NetEase for a long time, and to our investors. At the end of the letter, I want to end with a sentence I said in my university alma mater in 2003:

As of today, we have not succeeded and we are still growing.

NetEase Founder & CEO

Ding Lei