Online movies are becoming an indispensable part of the movie market ID: wxs360) , author: Zhao Tiancheng.
Affected by the epidemic, cinema movies will be completely paralyzed in 2020, but online movies have been unprecedentedly prosperous. The amount of box office accounts has broken the historical record, and the number of movies with more than 10 million has doubled compared with previous years.
NetTV statistics show that from January to April 2020, there have been 26 online movies with a box office split of 10 million, compared with only 12 movies in the same period in 2019.
Along with the rapid advancement of box office accounting, the industrial structure of online movies has also changed, showing the new features of reducing revenue and increasing revenue, improving quality and efficiency, optimizing production capacity, and complementing shortcomings and expanding area.
26 part of the account broke ten million, and the overall profitability improved
In 2019, the number of new online movies is the lowest in history. This trend continues in 2020, and the number is still shrinking, but the overall quality and profitability continue to rise.
NetTV statistics found that from January to April 2020, after removing free webcasts such as “囧 妈” and “Big Winner”, there were a total of 260 online movies online, of which the box office account broke 10 million. There are 26 online movies, accounting for up to 10%.
10% of the videos broke 10 million, which is the result of quality improvement and quantity reduction. Compared with the nine deaths of the cinema line, this probability is indeed tempting.
Among the 27 films with box office tens of millions, “Qi Men Dun Jia” not only created a precedent for dual-platform hookup, but also created a network with a cumulative distribution of 52.33 million (Aiqiyi 31.92 million + Tencent video 21.13 million) The highest box office record in the movie.
In addition, the accounts for “Dragon Blowing Cave of the Ghost Blowing Lamp”, “Sniper”, “Nine Finger Beggar” and “Feng Shenbang · Destruction” have all exceeded 20 million. TOP5 cumulative box office exceeded