On May 29, ByteDance confirmed that Liu Zhen, the former senior vice president of Toutiao, has resigned.

Byte Beat is the parent company of Toutiao, Douyin, TikTok and other products today.

Liu Zhen wrote on his personal headline in the early hours of May 29: “Falling with laughter, the future can be expected!” ByteDance said, Liu Zhen was personal Reasons for leaving, I wish her success.


Liu Zhen wrote in his personal headline: “Falling with laughter, the future is expected!”

Public information shows that Liu Zhen is the niece of Lenovo founder Liu Chuanzhi and cousin of Didi ’s president Liu Qing. In April 2015, Liu Zhen joined Uber China and was promoted to senior vice president of Uber China. In 2016, Didi and Uber China announced a merger, and Liu Zhen said goodbye to Uber China and joined today’s headlines.

It is reported that today ’s Toutiao ’s acquisition of the short video product Musical.ly in 2017 was promoted by Liu Zhen. After this product was integrated with TikTok, it became overseas The most popular short video application, data from Sensor Tower shows that TikTok’s global downloads have exceeded 2 billion people by May.

Recently, ByteDance has made a series of adjustments to the organizational structure and executive lineup.

In March, ByteDance announced that Zhang Lidong will serve as the chairman of ByteDance (China) and Douyin CEO Zhang Nan will become the CEO of ByteDance (China), ByteDance CEO Zhang Yiming will lead the company’s global strategy and development, and spend more energy to improve the byte-beating global management team.

In May, Kevin Mayer, a former Disney executive and head of Disney +, joined ByteDance and served as ByteDance ’s Chief Operating Officer ( COO) and TikTok Global Chief Executive Officer (CEO). At the same time, Alex Zhu, the former president of TikTok, will be transferred to the vice president of ByteDance Products and Strategy, responsible for the company’s strategy and product design.

On May 29th, according to Reuters, ByteDance took a series of low-key actions in recent months to gradually shift the decision-making and research functions of international business To overseas. This strategy is not only aimed at TikTok for overseas users, but also for byte-beating other overseas businesses that are not centered in China, including Indian social software Helo. ByteDance has expanded TikTok’s engineering and research and development operations in Mountain View, California, where more than 150 engineers are employed.