This article comes from the WeChat public account: understand understand Notes (ID: dongdong_note) , of: Muzi, the subject map from: the IC photo
Not long ago, the main food gourmet “Fighting Xiangxiang” released the last video on Station B to bid farewell to fans in this form.
In this video, Brother Xiaoxiang, the host of UP, revealed that he has financial disputes with the contracted MCN institution and needs to resort to legal procedures. The account of Station B is also facing freezing. Prior to this, the Weibo and Douyin accounts of the “Xiangxiang Battle” have been frozen.
Although Brother Xiaoxiang said that it should open a new account to continue to launch original video content, many viewers worry that this popular food blogger will be “stuck in the neck” by the MCN organization and disappeared. .
After the incident, many video UP advocates bluntly said that the contracts signed by a large number of celebrities and entertainers with MCN institutions when they debut, will often become a “deed of sale” that will get stuck in the neck; This paper document will often influence the development direction of signing celebrities, and will also control the final destiny of countless celebrities. However, there are also complaints from MCN institutions, and their rights and interests cannot be guaranteed unless there is a contract.
Which one is right? How do the celebrities view these contradictions themselves?
“In my opinion, Internet celebrities who do not want to be independent are not good Internet celebrities”
(Yu Mei beauty makeup video UP main contractAn MCN institution in Guangzhou has been in business for nearly three years)
Three years ago, I joined the ranks of beauty UP just after graduating from college. At first, I just uploaded makeup videos on station B. After that, the short video became popular, and I started uploading beauty makeup short videos on Douyin and Kuaishou.
Insiders know that the development of Internet celebrities is inseparable from the cultivation of MCN and the support of various resources. Good backing is very important, so I signed a MCN company in Guangzhou more than a year ago under the introduction of scouts and officially became a contracted artist. After the company’s professional training and resource support, my account traffic has risen a lot, and fans have also turned up several times.
Many friends envy me signing for the company and enjoying the dividends supported by the company’s resources. But to be honest, after signing the contract, I have been looking for an opportunity to establish my own portal-to establish a brokerage company that is exclusive to me or centered on me.
Once by chance, when I chatted with a few powerful Internet celebrities of the company, I found that everyone basically has the idea of self-supporting portal. It’s just that everyone knows that self-supporting portals require a lot of industry resources, platform resources, and a lot of capital investment.
My family background is very ordinary, and I still borrowed money to go to university. Naturally, I do n’t have the so-called industry resources and a lot of funds. In order to mix resources and find gold owners, I often take the initiative to participate in the company’s business negotiations and content planning. In fact, the idea is very simple, just to become familiar with the entire process and get to know more contacts.
The company thinks that I am a positive attitude, in fact, I have my own small nine nine. Internet celebrities who have such thoughts or ambitions are not just me. At least many other Internet celebrities I have seen are accustomed to trying to meet more people and accumulate industry resources in daily business activities and business contacts. Find key people in the partner Party A company.
Not nowIs it all about “out of the circle” amphibious development? Therefore, I will actively participate in many offline commercials of the company. Whether attending the opening event or supporting the music festival as a “green leaf”, I will actively strive for it even if the rewards are low. I hope I can increase my popularity and exposure.
My girlfriends laughed at me, saying that I am now famous and have a monthly income of tens of thousands. I do n’t have to worry about food and clothing. I still feel very worried about myself every day. To be honest, almost all signing up to MCN, with certain celebrities and artists, will have this sense of crisis.
Especially in recent years, you can see that there are quite a few celebrities whose development is restricted by MCN companies through contracts. Some people just work step by step and work according to the company’s arrangement, but once the flow declines and the creativity dries up, they will lose the company’s support. Such influencers and platform traffic will soon plummet, and the account will be worthless.
So, Internet celebrities who do not want to be independent are not good Internet celebrities.
It’s just that the gold masters favor MCN with scale and influence, and sign many MCNs with unique styles. We will definitely not play alone. If the nets want to become independent portals, they must cooperate.
Recently, several colleagues who have this idea often get together to discuss, and everyone said they have to find a way to find resources. I am mainly responsible for contacting the platform, looking for a video traffic platform that is willing to give resources to support us; and colleagues with good personal connections, mainly looking for companies and gold owners who are willing to invest. A few days ago a new colleague also joined in, but everyone is very cautious now, afraid of mixing in with ulterior motives, and ran to inform the company’s top management.
Although we also know that self-supporting portals will start to be tiring and reduce income, but no one wants to work for the company for a lifetime!
We often say in chats that “Steal Guevara” is a clear stream in the celebrity world. From the very beginning, it is impossible to work part-time. Really cow! Even if MCN offered such a high contract price, he would not sign the contract. It’s just that not everyone can become Zhang Dayi and build a MCN institution with a voice. The biggest headache for us now is that there are so many opportunities to talk about, it is difficult to reach cooperation, otherwise I will not endure the current company.
We all understand that everyone ’s current revenue looks impressive, but as soon as the traffic cycle is over, it will start to decline, and the company will abandon you and you will not say goodbye.
“After becoming famous, influencers