Hello everyone, I am a business reviewer. Today we come to rub a hot spot.

Everyone knows that the annual 618 is coming soon, and now I can see Tmall Jingdong Pinduoduo ’s marketing everywhere when I read a news. Some time ago, Business Review Jun also saw a report, and the data shows that there are 95 % Of people will choose to participate in 618, as a senior party and so on, we do not agree.

When it comes to shopping festivals, the logic is actually very simple. Anyone who has registered a trademark, who has any strategy, as long as you do n’t understand it, it basically has nothing to do with you. Ordinary consumers are always concerned about who has the most efforts and whose prices are low. So every time you engage in promotional activities, the hair of the sisters of marketing and promotion always falls first.

But today we do n’t talk about platforms and shopping festivals, nor do we promote hair products. Let ’s talk about a “tool brand” that everyone is familiar with, hey, Apple.