What is the investment intention of byte beating? Is this an outpost for Bytes to enter the local life and explore new retail, or is it an idle game outside the main battlefield, or for other considerations? Why is this hot pot project located in Shanxi? The title picture is from Visual China, and this article is from WeChat public account: IDC China (ID: China-Venture) , the original title” byte beating tens of millions of investment pot supermarkets, said the franchisee has invested hundreds of thousands of half a year back to the “author: snow Ying

The layout of bytes in the entertainment technology sector has always been beating, and tens of millions have been invested in a restaurant company or a “hot pot restaurant”. ByteDance Is this going to formally enter the catering industry, or is it something else?

On May 28th, Rilakkuma Hotpot announced the completion of tens of millions of RMB in financing, and the investors are just byte beating. According to the data from Tianyan, Gaofei, the largest shareholder of Lanxiong Hot Pot, holds 42.5% of the shares. Quantum Leap Technology Co., Ltd., a subsidiary of ByteDance, holds 15% of the shares and is the fourth largest shareholder of Lazy Bear Hot Pot.

Remarks: Shanxi Rongxiong Hotpot Supermarket Management Co., Ltd. equity penetration diagram

In this regard, vote.net asked byte beating, the other party responded: Do not comment on normal financial investment.

What is the investment intention of ByteDance? This is the wordGoing to the local life, exploring the outpost of new retail, or an idle game outside the main battlefield, or for other considerations? Why is this hot pot project located in Shanxi?

Whether it is the investment field or the investment region, it seems to exceed our previous knowledge of byte beating.

Lazy bear hot pot, what is the actual situation of this investment target, after the investment news was released, I found the local franchisee in Taiyuan to chat with.

First, the lazy bear hot pot franchisee: hundreds of thousands of investment in the early stage, and the return has been paid after six months

Although lazy bear hot pot is called hot pot, it is actually a convenience store.

It is a hot pot Chinese food chain fresh convenience store that integrates hot pot ingredients, finished Chinese food, semi-finished products, barbecue, craft beer, and fresh ingredients. Although the main body of the lazy bear hot pot company in the byte beat investment record has just been established for more than one year, the data shows that the lazy bear hot pot has actually existed for 16 years.

In 2004, when Rilakkuma Hot Pot was first established, it was still a small hot pot restaurant with only five tables. By 2020, its number of stores had expanded to 500.

Just announced the first external financing, Lazy Bear Hotpot has officially announced its plan to go public in the future: In the VIP certification materials of Tianyancha, the Lazy Bear supply chain will “seek to be listed in 2025.”

It is going to be listed as soon as the financing is raised. Where is the courage for lazy bear hot pot?

Ms. Cao, a shopkeeper who joined Lazy Bear Hotpot in Taiyuan, introduced her shop opening experience to Tozhong.com. Ms. Cao is a lazy bear hot pot that joined in the second half of 2019. After joining, the business is very popular.

Ms. Cao reported that during the epidemic, the daily flow of water in the store could reach 10,000, and it fell to about two or three thousand after the epidemic.

Ms. Cao said that there are a lot of hot pot convenience supermarkets like Rilakkuma Hot Pot in Taiyuan. She has also done a comparison between Rilakkuma Hot Pot and Pot Circle Food. She finally chose Rilakkuma Hot Pot because the whole store Even brighter and taller.

After joining Lazy Bear Hotpot, the location of the store is decided by Ms. Cao. Other decoration, delivery, and cash register can be handed over to Lazy Bear Hotpot. You can also order independently in the system provided by most of the dishes. Can be half cheaper than dine-in.

Investment.com also learned that you can buy fresh food, hot pot base, hot pot utensils, rice noodles, grains and oils, etc.