Image by Mirko Sajkov from Pixabay, this article comes from the WeChat public account: Yiou (ID: i-yiou) , Author: Liang Xi Li, Editor: Yang Ran
On the last day of May, Luo Yonghao, a week-long postponement, made a strong return-a marathon live broadcast. From 8 pm to the next morning, there were 64 brands.
Some people may not notice that educational smart hardware products have appeared many times in the live broadcast room of Lao Luo, a grocery store. This time it was “The Little Ape Error Printer” and “One Answer Word Stick with Screen Version S1”.
Before that, Lao Luo had taken the Sci-Tech XF “Alpha Egg Intelligent Story Machine Z1” and NetEase Youdao “Dictionary Pen”.
Probably out of teacher’s feelings, Luo Yonghao has a special liking for such selection. Their concentration has emerged, and it also reflects the real demand in the education market.
Because of the epidemic, online education has grown against the trend, and smart education hardware has also become popular. But behind the hot products, what is the development of the industry? What dilemmas still face this seemingly beautiful market?
Tablets and printers are sold out
It was not until mid-to-late May that most elementary and middle school students nationwide began to return to school to resume classes. The unprecedented long holiday has transformed the home of learning from the classroom to the family.
“Closing without stopping school”, parents, students and teachers actively or passively adapt to long-term online learning; also because of the longer time at home, many parents and Instead, the child has a chance to concentrate on the experience.
The screen is small, it is easy to damage eyesight, and it lacks a sense of ritual. In contrast, tablets, learning machines, etc., which have the advantage of large screens, have become necessary terminals to support online learning. Some parents even purchase large screen devices such as projectors.
On the other hand, online learning also brings the printing needs of learning materials and homework, and the purchase of home printers has become a rigid need.
The most obvious “abnormal” market is the iPad. In the first half of the year, the production orders for the latest models have increased by 20%, and they still cannot withstand the impact of the purchase tide. In addition to supply chain and capacity issues, the surge in online courses is the most direct reason for selling out of stock.
Online education companies that do n’t bring their own hardware genes have many printers launched. For example, Ruisi English and HP jointly launched the “Learning at Home Helper” package. In addition to online courses, it also includes an HP Smart