Want to declare war on Ali Flying Pig and JD Travel?
After the train ticket was launched last year, PDD.US has taken a step forward in its exploration of online travel.
I found that recently, Pinduoduo launched a low-profile “air ticket” business on the App side. Similar to train tickets, the entrance to the air ticket business is also located in the “Recharge Center” on the homepage of Pinduoduo App. However, at present, there is no entrance to the air ticket business in the “Recharge Center” on the homepage of the applet.
Left is the “Recharge Center” page of Pinduoduo App; right is the “Recharge Center” page of Pinduoduo applet
Pingduo Duo has verified this, and so far has not responded.
Referring to last year ’s explanation of the online train ticket business, it said that “train ticket purchase” is similar to virtual goods such as scenic tickets. The platform found that users have such consumer demand in the App scene, so a service was added. Plug-ins, the platform is not intended to be launched as a formal independent business.
Whether launched as an independent business or not, the service plug-ins for online train and airline tickets may represent the secret initiative of Pinduoduo’s online travel industry. Compared with vertical OTA platforms such as Ctrip and Tongcheng Yilong, e-commerce platforms gather more user traffic, and there is demand for traffic, and demand is business opportunities. Therefore, it is no longer new for e-commerce platforms to do online travel business. Specifically on the three major e-commerce platforms: Ali has flying pigs, JD.com travels with JD.com, and the rest has more than 600 million annual active buyers.
In fact, as mentioned in the previous report , an OTA industry person said that the aircraft The ticket commission is between 2 and 3 points, and the train ticket is completely 0 commission and does not make money. However, train tickets and plane tickets that make little money are the basis for the platform to promote online travel services, and are one of the keys to complete the closed loop of travel-accommodation-play services. This may be understood as when users complete the purchase of transportation tickets on the platform, they are more likely to stay and continue to browse hotels, travel and other products.
In the long run, if train tickets and plane tickets are the standard for online travel services that add more code, then hotels, travel and other products may be more of the “ultimate goal.” Currently