Fruit tea + wine may become the next standard in beverage shops.
Editor’s note: This article is from the micro-channel public number “coffee Door” (ID: KamenClub) , Author: Ni can.
When Mengniu, Jiang Xiaobai and Nongfu Spring are all pushing alcoholic beverages, I know that another season of “fruit tea + wine” is coming.
Xicha, Naixue and other new tea brands have never missed the research and development of various alcoholic beverages.
After all, children only drink juice, and the joy of adults is sweet and sour.
“Fruit tea + wine”, these two years are really “more sold more”.
In the past two days, Mengniu Suibian and Jiang Xiaobai launched a joint-name ice cream, which has white peach and caramel two kinds of bonbon chocolate flavors, which is currently on the box immediately. The product’s Slogan “I’ve done it, you’re changing” fits the styles of the two brands.
Mengniu Suibian and Jiang Xiaobai launch joint ice cream
May 30th ~ June 1st, Mengniu Suibian and Jiang Xiaobai also built a pop-up shop for “Ice Cream for Adults” in Shanghai Hema Xiansheng Member Store (Danning Music Square Store). Only adults can enter the field. This wave of interesting operations has aroused the attention of many netizens, and has quickly become a celebrity product.
In early May, the tea drunk peach and peach came back again, a combination of peach and rum. Two alcoholic drinks, Zuizui Taotao and Zuizuifen Li, have always been popular among fans.
Zuizui Fanli and Zuizuo Taotao, pictures from Xiaohongshu
Many alcohol giants and beverage tycoons have also entered the game, intensifying research and development on low-degree alcoholic beverages.
Just a few days ago, on May 25, Nongfu Spring also released TOT sparkling drinks, including the first new rice wine + sparkling bottled beverage in China, with an alcohol level of 0.5%.
Picture from Nongfushangquan Weiwei
This drink, mainly alcohol + bubbles, for this young man, it is simply a “fairy combination”:
Alcohol and air bubbles are two very addictive ingredients, which can bring people a very direct taste stimulation, and when combined together, they make people more “overhead”;
The addition of alcohol and bubbles to beverages are in line with this year ’s beverage trends (portal: This summer tea has a new taste!”
The new tea drink brand has also begun to lay out “fruit tea + wine”. Nai Xue’s wine house Bla Bla Bar is involved in the wine industry and provides a drinking scene for white-collar workers and young women.
Bla Bla Bar of Nai Xue ’s wine house, picture from Xiaohongshu
Hi tea has great efforts in research and development. From 2018, Hi Tea’s