This article comes from WeChat public account: Global Innovation Catcher (ID: Innohunter) , original title “Ludo King: aspirations to the Indian market iOS & Android game download chart champion” by: Yourstory, the compiler: Volanews, title figure from: original

On May 25, today, after the two-month national blockade was implemented, India resumed the operation of domestic flights at some domestic airports for the first time. Although most people in India are still required to work in isolation at home, the global epidemic has indeed caused some industries to undergo drastic changes. Among them, the Indian gaming industry, which has experienced a spurt of development due to the epidemic situation and the blockade across the border, is one of the most eye-catching phenomena.

During the rampant epidemic in India, a game named Ludo King not only successfully topped the list of top iOS and Android game downloads in India, but its DAU and MAU were 3 million to 15 million and 60 million before the outbreak. ~ 63 million, exploding to the current 50 million and 185 million. Vikash Jaiswal, founder and CEO of Gametion, the Indian game company that produced Ludo King, also began to be called the man behind “Ludo King.”

So, how did the man behind “Ludo King” become famous after a battle?


Origin: I wanted to be rich!

There is no doubt that Vikash Jaiswal is an Indian youth who has loved video games since childhood. As early as 1991, when the Indian government decided to close the offline game hall, the only wish of 17-year-old Vikash Jaiswal was to buy oneVideo game console, play all day.

But he was born in an ordinary family in Butte, India. He lost his father when he was two years old, and the whole family survived on the money left by his father.

As the oldest child in the family, Vikash has never asked him what he wants to be when he grows up, but he knows, “I wanted to be rich! (I want to be rich!) ”

After he grew up a bit, he found that IT engineers had a good income, so he decided to make this a career goal.

While continuing to learn computer engineering technology, Vikash ’s creativity has also developed synchronously. He recalled that he also made handmade greeting cards from time to time while working on engineering entrance design in his early years.

Handmade greeting cards made by Vikash in his early years

“Design, engraving, cutting … I will give the finished greeting card to a local stationery store and let them help sell it.” Vikash recalled.

Vikash spent several years completing computer engineering courses and continued to study animation production, computer graphics, and 3D graphics in Patna. In 1999, he completed a university course in computer engineering in Brondeshart, Uttar Pradesh.

Vikash recalled that at the time, buying a computer was still a big expense, but his mother and brothers managed to get him one. He said that since then, he has lived up to their huge investment.

“In university dorms, people often use computers to listen to songs or watch movies, but I am using my computer to learn all kinds of knowledge.” Vikash said.

For this reason, VikashIt became the “Computer Know-it-One” in the dormitory. “When everyone else is using the computer to pass the time, I use it to experience various free software and read computer magazines.”

First entry to the workplace: childhood dreams

While Vikash experienced various game software, he rekindled his childhood dream of making his own game.

Almost in one night, he developed a game called Eggy Boy, and was rated as a “Monthly Recommended Game” by many media. “Even the students in the dormitory are playing this game.” .

When college was about to graduate, Vikash specially took a day off and came to the “nearby” Internet cafe 20 kilometers away from the school building, where the Internet fee was one hundred rupees an hour. = “Remarks”> (10 yuan) . “At the time, Internet access was a luxury.” Vikash recalled.

After becoming famous with Eggy Boy, Vikash realized that he wanted to work for a game company. When he went to the Internet cafe on the day of vacation, he posted his resume to the mailboxes of various game companies. In 2004, he finally received the interview notice and eventually got the position of IndiaGames gaming company based in Mumbai.

Vikash has been working in IndiaGames for four years, and he really started to enter the game industry there. At that time, he quickly learned Google AdSense and used it to generate income for various game content websites he built. IndiaGames was later successfully sold to Disney.

For Vikash, the most interesting moment of this professional experience was that when the income of various game content websites he built through Google AdSense exceeded his salary at the time, Vikash decided to resign and start a full-time business. “At that time, many friends around me suggested that I work for another year, so that I can get the bonus.” Vikash laughed. But this is obviously not his choice.

After resigning from IndiaGames, he began to develop games and websites independently.


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