This article comes from the WeChat public account: Operation Research Society (ID: U_quan) , author: routine editing unit, from the head of FIG: visual China

It did n’t take long before we cracked down on plug-ins and titles, and WeChat came to “get things done” again.

This revision is “someone rejoices and some worry”:

Many ordinary users are very happy, saying that the dark mode of spicy eyes and the WeChat signal of their secondary two have finally been saved.

However, the operation partners we have contacted are almost all saying “this year is really difficult”:

So, let ’s take a look at it. What content has WeChat revised this time, and how will these changes affect us?

First, what has been changed on WeChat?

Last Friday, WeChat released the latest version 7.0.15, which updated many user-friendly small features.

For example, the dark mode in which the editorial department collectively vomited spicy eyes, no longer forced to follow the system switch :

Another example, Group Solitaire has an independent entrance , you do n’t need to use “Solitaire + Number” to trigger; and, small program also supports collection , you can directly put Into the WeChat favorites …

Of course, what makes me happiest is this one- WeChat support is revised once a year !

When signing up for WeChat, I did not take it easy, not only using the qq number as the WeChat signal, but even adding the letter “q” in front. The sisters mocked for many years …

There are still many people who use their predecessor names as WeChat accounts.

As I was humming a little song to prepare for an update, I found that I could n’t find the update entry at all. After a closer look, I discovered that the original update was limited to Android.

And the iOS friends, not only did not enjoy the update function, but they were even “punched” …

On May 29th, the WeChat team issued an announcement, announcing that the virtual payment service on the iOS side will be suspended. The suspended content includes but is not limited to the following categories:

First, iOS cannot buy virtual goods on the public account.

Products like paid courses for knowledge (including video, audio, text courses) , live rewards, game props and other products are all virtual goods .

Second, iOS cannotPay on the public account to unlock the “quality service”.

The so-called high-quality service is actually the opening of paid services such as membership and VIP, which will not be available in the future.

The announcement also clearly exemplifies the “open / renew membership” service of a public account as a violation.

Third, the menu bar of the public account cannot display the price, nor can it reveal the payment guide.

That is to say, the price of virtual goods can no longer be displayed on the menu bar in the future, and functions or buttons such as purchase / payment / subscription / recharge cannot be exposed.

(This will not be possible in the future)

Second, how should we respond?

In the above revisions, in addition to WeChat can be modified, The biggest impact is “WeChat closes the virtual payment service on the iOS side” .

When the news came out, many content entrepreneurs, operators, industry groups, and circles of friends were exploded, and some were even pessimistic.Show:

Knowledge payment, online education … it’s really cool!

Before the revision, if you want to complete the conversion on the WeChat side, you will generally reach the user through the menu bar, tweet message, circle of friends, etc., and then pay through the jump page.

Everyone has been cultivating users’ payment habits on this path.

If it is really stated in the WeChat announcement that the payment entrance on the public account is restricted on WeChat, does it mean that the routines familiar to you in the past are completely invalid?

In the early hours of the day, Brother Xian and we were also discussing this matter.

Xiange also proposed a new conversion path:

Public accounts place enterprise WeChat group QR codes or personal QR codes to guide users to the community and convert personal numbers.

However, in this way, not only the conversion path is lengthened, but also the efficiency of copywriting conversion will be significantly affected.

However, after a few days of testing, we found that things are not as serious as everyone thought.

First, jump links can still be placed in the menu bar, as long as the product is marked as “free”.

Like the public account that was unfortunately “grabbed typical” in the official announcement, the paid course link was cancelled, but the link to the free course can still be retained.

Second, many other payment methods in the public account system are still feasible.

For example, attach a QR code and the original text link to the article (link to the paid page) , lead to the circle of friends, WeChat group … These methods can still be used.

Finally, this update is only for iOS, Android users are not affected at all.

At the same time, according to online sources, WeChat is likely to launch paid albums. This feature is paid through the Apple channel and belongs to an alternative channel that can be explored later.

Overall, this is more like a “paper tiger” policy:

Although it looks harsh, the solution is also very simple-as long as you do not put the paid link on the menu bar, or mark “free”, it is considered compliant.

Conclusion

Seeing this, you can actually relax a little.

This revision of WeChat ’s “forbid iOS virtual payment service” is not really completely banned, it is more like a kind of “hidden ear ringing”.

WeChat and Apple ’s game about virtual payment can be said to have a long history. Since 2017, Apple closed WeChat public account to appreciate (2018 iOS appreciation function return ) , to limit the payment of WeChat applets, and then to this revision of WeChat, is actually a continuation of the game between the two sides.

But now this attitude is almost written on the face of “failure with a mobile phone company”:

It does n’t matter if you continue to sell this product, I do n’t care how much you sell, as long as you do n’t put it on the surface …

However, we, the creators and operators, still need to be prepared. Although this revision is not painful or itchy, it is difficult to guarantee that WeChat and Apple will come true.

This article comes from WeChat public account: Operation Research Society (ID: U_quan) , author: routine editing unit