The operating system also needs to be rebuilt.
More importantly, the sales data that is currently verified still comes from the secondary account that has grown up from the live broadcast platform. During May 1st, the food knowledge account “I am not free to eat”, which grew up on the Douyin platform, carried goods three times through the live broadcast form of “real person + virtual IP”, with total sales exceeding 360,000. After all, those virtual IPs from third parties are niche cultures. After attracting fans, the conversion effect brought to the brand is still unknown.
*Image source: Tmall