He was still a former boy with no change…
Editor’s note: This article comes from the WeChat public account ” number of stars BRIGHT DATA “(ID: BRIGHTDATA) , author: fish.
Remember Jay Chou’s “Sunset Red” hitting the top group? They have flocked to quick hands recently.
On May 29th, the public account of “JayChou Information Station” stated that Jay Chou’s first Chinese social account was opened in Kuaishou. After the news was announced, Kuaishou’s account was nicknamed “Classmate Zhou”, and the number of fans grew rapidly. As of 14:00 on June 2, Jay Chou’s Kuaishou account had nearly 7 million fans.
Jay Chou becomes a fast-track “old iron”, what are you talking about?
On June 1, Jay Chou finally released the first video, saying that the number of fans on the account will change the live broadcast to magic, and in less than two days, the video has exceeded 90 million views. Subsequent releases of the same-frame challenge and fingertip basketball video playback have exceeded 60 million, and Jay Chou’s influence has clearly moved to the fast-hand platform.
As a youth memory of a generation, Jay Chou has been out for so many years, but has not opened a personal Chinese social account. Most fans can only learn about the idol’s dynamics from instagram. Therefore, when Jay Chou announced his entry in the quick hands, positive expressions such as “expect, love, like, longing” became the high-frequency words mentioned by netizens in this incident.
In addition to the surprise, there are also many doubts. According to the micro-hotspot, in the discussion of this incident, “Ins are not fun, did you choose the quick hand”, “You always choose the one that is different from my preferences” and other statements account for 32.5%.
If the short video platform has a contempt chain, then Kuaishou should be the one at the bottom. Therefore, it is not surprising that fans questioned Jay Chou’s entry into the fast player. However, whether it is Jay Chou or KuaiHand, the cooperation between the two sides is actually a natural move.
Under the post about “how to treat Jay Chou in the fast hand”, Gao Zan answered funny and logically explained the reason behind it.
Image source: Zhihu
Jay Chou once said that there are two criteria for his endorsement, one is what he thinks is powerful, and the second is that fans can afford it. According to incomplete statistics of CBNData stars, Jay Chou has at least 25 brand spokespersons since his debut in 20 years, spanning multiple categories such as home appliances 3C, apparel, shoes, bags, and snack foods.
Among these endorsements, it is not some high-end brands that are impressive, but cheap brands such as Youlemei, Metersbonwe and Emma electric vehicles. Therefore, in the Jay fan community, Jay Chou endorses “grounded gas” The image of has long been popular among the people. The entry into the quick hands is in line with Jay Chou’s “personal design”.
In terms of quick hands, at the beginning of this year, fast hands exclusively named the travel variety “Journey to the Week” with Jay Chou as the promoter, and the show also entered the fast hands in the form of an official account. From variety shows to Jay Chou, he quickly showed full sincerity.
The day before the official announcement, Kuaishou also announced that it has reached a copyright authorization cooperation with Jawell Music and obtained the copyright authorization of Jay Chou’s short video platform for all songs and song MVs. Under Jay Chou’s account of quick hands, 173 pieces of music in copyright can be used by quick hands users as music material, which is enough to show the determination of fast hands.
Can Jay Chou and Kuaishou achieve each other?
From a group of middle-aged fans who played for him on Weibo, to the new song “Say No, Don’t Cry” to hit a new music platform data, Jay Chou has become a special IP in today’s star community.
Therefore, on the first trading day when Jay Chou officially announced that he would settle in Kuaishou, the first wave of capital began to react. On June 1, Kuaishou related concept stocks showed a clear upward trend: Kuaishou and Tencent Appbao’s media agent Wanrun Technology raised the daily limit in early trading; Jiuqi software disks that provide overseas marketing services for Douyin, Kuaishou, Netease, etc. There was also a daily limit.
Even Sunrise East, which indirectly holds a fast-handed share of 0.00276%, has seen a one-day daily limit. You must know that since January this year, Sunrise East has frequently stepped on thunder because of its poor performance, and its stock price once fell by nearly 30. %. Opening today, Sunrise Oriental opened its daily limit again.
Image source: Straight Flush
However, the stock market has always been changing, and Jay Chou’s settlement in Kuaishou is still an event that requires long-term observation. After all, Jay Chou is not a hit. This year, Jay Chou’s variety show “The Travel Weekly” failed to set off the unexpected waves. Douban’s 6.9 points are not bad, but the number of more than 8,000 reviewers is far from matching the Jay fan base in the public impression.
For Jay Chou, Kuaishou can become an important platform for the preservation of feeling filters. Under the tide of traffic, Jay Chou also needs “chasing” and effective exposure.
On the other hand, starting from the Spring Festival Evening, the quick hands that just got Tencent’s $2 billion financing continued to start in 2020, but as of now the daily output is still not as good as Douyin. Live streaming is slightly better, but the entertainment layout is far behind.
Since this year, including Huang Zitao, Lin Xinxin, Zheng Shuang and others have settled in Kuaishou, Xiao Jingteng, Meng Tingwei, Tan Weiwei, Click#15, Face Band, Sakamoto Ryuichi, etc. have all broadcasted live online concerts in Kuaishou, but Kuaishou has not The top star of “out of the circle”. Therefore, Jay Chou’s entry will be an important step to quickly embrace more users.
Judging from the skyrocketing number of fans, Jay Chou has already completed the initial “KPI” for Quick Player. However, no matter whether Jay Chou’s next step in Kuaishou is to publish new songs or live broadcasts, Kuaishou needs to go out of the contempt chain, and it needs more than one Jay Chou.