Turn customers into lovers.
Editor’s note: This article comes from the WeChat public account “Noteman” (ID: Notesman).
Content source: On February 21, 2020, Shenzhen Tuzhan Intelligent Technology Co., Ltd. hosted the “2020 Enterprise Contrarian Growth Practical Course”
Shared guests: Dong Shaolin, founder and chairman of Shenzhen Tuzhan Intelligent Technology Co., Ltd.
Senior Notes Chivalrous People | Pick Up Zero
Responsible editor| Baige
After the epidemic, the logic of making money has changed, and the way of marketing has also changed. How can we achieve growth in the new environment?
Hello everyone, today I mainly talk to you about “how to build a new growth model for enterprises in a special period”.
The growth model of modern new-type enterprises has two pillars: the first pillar is the construction of a new product value system; the second pillar is a new marketing system.
The new marketing system mainly includes 4 online: content online, user online, channel online, transaction online, I will focus on sharing content online and user online.
First, how to build a new type of product value system?
After the epidemic, the company entered a new normal. Rebuilding the relationship with consumers and truly building your own private domain traffic have become very important, and the need to reshape the product value system has also been highlighted. In terms of reshaping the entire product value system, we have summarized three main points:
1. Product service transformation
The product service transformation needs to face the user’s pain point in a certain scene, and excavate the service attribute of the product.
Now, platforms such as Ding-Dong and Alibaba Health provide on-site drug delivery services, which has affected the scene of offline pharmacies buying drugs. Especially after this epidemic, everyone gradually has a phobia of aggregation.
Actually, people used to walk into offline pharmacies to see “white coats” and think they are more professional than us in this field. In fact, people who wear white coats in pharmaceutical chain stores now hold two-thousandths of pharmacist certificates. They are only sales staff, not professional medical staff.