Published｜Tiger Sniff Business Group
Author｜Gegen Tanna
Title map｜CFP
6.54 billion yuan.
After experiencing a total of six hours of live broadcasting before and after a full day of subsidy promotion, Gree Electric’s “Gree Health and New Life” live broadcast event on June 1 total sales reached 6.54 billion yuan, hitting the home appliance industry live broadcast sales According to records, single-day sales accounted for 32% of Gree Electric’s first quarter revenue (20.396 billion yuan).
This is the highest record in more than a month since Dong Mingzhu has devoted to the live broadcast, “killing” the sum of the first three live broadcasts. This is not only a credit to a live broadcast room-this large-scale live broadcast event that Gree regards as a “brand day” also linked WeChat mini-programs “Gree Dong Mingzhu Store”, Tmall, Jingdong, Kuaishou, and Douyin , Suning and other six major platforms, more than 30,000 offline Gree stores also participated.
With the soaring sales, Dong Mingzhu’s attitude towards the “live streaming” has also undergone a visible change. On April 14, a month and a half ago, Dong Mingzhu In an interview with CCTV Finance, she said, “Still stick to offline,” she said, “unwilling to make 500,000 or 600,000 offline sales people unemployed because of the shift to online sales.
But ten days later, she stepped into the Douyin Live Broadcasting Room and officially started her career in cargo delivery. On June 1st, Dong Mingzhu said in the live broadcast room that in the future, it will transform its more than 30,000 offline stores into “experience stores” and “a place to communicate and communicate with consumers.”