It is both a solution to the crisis and a preemptive opportunity
©Mirror Entertainment Original
Text丨Pang Lijie
Edit丨Zhang Fengyi
On the tide of live streaming and bringing goods, entrepreneurs rushed to the front line.
On June 1, Gree Electric’s chairman Dong Mingzhu continued the live broadcast process on Taobao. This time, she also brought 30,000 distributors to live broadcast the shipment. The sales volume exceeded 1200 in just 1 minute Ten million; 1 million 59 seconds to break 100 million; 3 hours and 25 minutes to break 1 billion; as of 22:03 on the evening of June 1, the cumulative turnover has exceeded 5 billion yuan.
Previously, Dong Mingzhu had already achieved a cumulative turnover of more than 1 billion yuan in Douyin, Kuaishou and JD.com, and was at the forefront of entrepreneurs’ live streaming.
According to incomplete statistics, in addition to Dong Mingzhu, Baidu CEO Li Yanhong, Ctrip Chairman Liang Jianzhang, Hema Fresh President Hou Yi, Fosun International Chairman Guo Guangchang, etc. have entered the live broadcast platform in person. There are more than 40 entrepreneurs with goods, covering many fields such as home appliances, home furnishing, mother and baby, department stores, beauty, shoes and bags, tourism, fresh food, catering and so on.
Although the effect of the boss personally bringing goods out of the field is not the same, from the initial forced to turn to the front line to seek self-rescue, to now plan to cooperate with the platform; from direct sales of products to drive sales to indirect sales of personal and brand influence Divide the power of the live broadcast platform with the power of the broadcast platform… The new round of competition in live broadcast is fierce.
1 billion goods in 2 days,Sales determine the normalization of live broadcasts
Before entrepreneurs walk into the live broadcast room, most of them may be difficult to imagine that they can complete one year’s turnover overnight.
For consumers, live streaming