Golden Throat’s stock price dropped from 4.71 Hong Kong dollars/share when it went public in 2015 to the current 1.5 Hong Kong dollars/share.
Editor’s note: This article comes from the WeChat public account “Daily Economic News” (ID:nbdnews) : Lu Xiangyong Du Hengfeng.
“Protect your throat, please use your golden throat, Guangxi golden throat!” I believe many people have a deep memory of this ad word.
I have to say that Golden Throat ads are effective. Last year, Golden Voice’s revenue was nearly 800 million yuan, and its net profit was over 100 million. Its main product, Golden Throat Lozenges, has sold over 100 million boxes annually in the past 6 years.
Golden voice is not bad, but in 2019, Jiang Peizhen, the actual controller of Golden Voice, was listed as a restricted consumer because of arrears of more than 50 million yuan in advertising expenses.
Image source: Golden Throat official website
This is not the first time Golden Voice has fallen into a whirlpool of public opinion due to advertising disputes. In the early years, the star Ronaldo’s “endorsement” advertisement also fell into dispute.
The founder of Golden Throat is restricted from exiting
According to the Shanghai Higher People’s Court website, Guangxi Golden Throat Food Co., Ltd., the executed party, has failed to perform its obligations determined by legal documents, and the court has restricted its legal representative Jiang Peizhen from leaving the country. The case number is (2019) Hu 01 Zhi No. 924, and the execution target is RMB 51.994 million. This outbound restriction announcement was released on May 26 this year.
Qixinbao data display