Some products burn like “fire”, some products cool like “ice”
Editor’s note: This article comes from the WeChat public account” refers to the North Wei Xi “(ID: weixizhibei) , author: Wei Xi.
Every turbulence is redistribution of traffic!
The impact of this new black swan on the Chinese Internet industry is comprehensive. For many areas of the Chinese Internet, this tsunami-like impact is a reshuffle.
Some products smolder like “fire” and some products cool like “ice”. The most turbulent Internet in China has staged a lively “Song of Ice and Fire” in the past six months–
First, those products that burn like “fire” in an epidemic situation
1.
First of all, there is no doubt that DingDing has a remarkable growth in the three indicators of user growth, user duration and number of uses.
Trustdata data shows that from January 1 to February 21, 2020, the number of daily active users increased from 26.1 million to 150 million, which is undoubtedly the most impressive product for the growth of individual products in this epidemic.
Data source: QuestMobile
Alibaba has been deeply cultivating the e-commerce ecosystem for a long time, but the lack of the relationship chain has always been a heartache of Ali. At that time, the owner of the horse personally went out and tweeted.
Behind this is its important underlying logic-Alipay was attacked by WeChat red envelopes, and Pinduoduo emerged from the deep WeChat system of the relationship chain. These two things made Ali see the danger of missing the relationship chain.
In this sense, you think that what you are asking for from your friends is just “dedication”. In fact, behind this is Alipay’s conspiracy to build a relationship chain: the premise of seeking “dedication” is to add friends to each other.
The relationship chain is an infrastructure, and its importance cannot be overemphasized.
The rise of Ding Ding has allowed Ali to grab a valuable ticket in the construction of the relationship chain, and more imaginatively, Ding Ding can becomeA key to Li Zhongcang’s industrial Internet strategy, Ali’s tireless investment has become a rule.
The outbreak of the epidemic really made Dingding stepped on the accelerator hardly-the entire team started to run on the New Year’s Eve, the first product-the daily health check of all the staff, only from evaluation to online 40 hours, the first “class at home” plan was released on January 29, the first time to go online urgently and free heavy functions such as live broadcast, recording and broadcasting, and the promotion strategy was quickly multi-pronged.
The effect of this set of boxing punches is obvious. Chen Hang, CEO of Dingding, said in an interview that as of May, 120 million students nationwide are attending Dingding.
2.
Yes, everyone has seen the rise of Ali without a doubt, but everyone actually ignored another giant who made a big fortune-Tencent.
In fact, Wei Xi believes that in terms of product growth, Tencent may be the biggest winner in this epidemic. This is because it is not the rise of a single product, but multiple products go hand in hand-small programs, enterprises WeChat, Tencent Conference, Tencent Classroom, Peace Elite…
Each model is a substantial increase, how big is it? Let’s take a look at the data:
The first is corporate WeChat. According to the ranking of Qimai Data, we see that the ranking of corporate WeChat in the AppStore has rapidly increased from about 100 before the epidemic to No. 1 and No. 2, and maintained this ranking for several Month;
Data source: Qimai Data
Know that this ranking rise and user download growth are exponential, and the company’s WeChat response in the epidemic was also fast enough-iterating 12 versions in a short time, greatly launching and improving the function of remote meetings .
