According to foreign media reports, in order to save the sales of smartphones in the Chinese market, Apple has taken some measures. “target=”_blank”>Tencent Technology, reviewed by Cheng Xi.
According to foreign media reports, U.S. Federal Magistrate Yvonne Gonzalez Rogers ruled on Tuesday evening that shareholders can be in charge of Apple’s CEO Tim Cook in 2018. On November 1st, analysts on the conference call filed a lawsuit for “telling” strong iPhone demand.
It is reported that just a few days before Cook made these statements, Apple notified its largest foundry to limit smartphone production.
Judge Rogers wrote: “Without some natural disasters or other interventional reasons, it is impossible for Cook to know that the demand for iPhones in the Chinese market is declining a few days before cutting production.”
The judge from Oakland, California also said that Apple’s decision to stop reporting iPhone sales “appears to be a convincing indication that the defendant expects sales to decline.”
Regarding this lawsuit, Apple did not immediately respond to a request for comment on Wednesday.
Historically, Apple often reports detailed sales data for smartphones, laptops, and tablets in its financial reports. However, surprisingly, Cook made a decision not to release sales data before. He believes that each product The sales revenue is more meaningful data. However, this practice of Cook was generally questioned among Wall Street analysts, arguing that Apple does not want the current decline in sales of various electronic products to affect the company’s image.
After making an optimistic statement on iPhone demand in the Chinese market at the end of 2018, on January 2, 2019, Cook issuedApple unexpectedly lowered Apple’s quarterly revenue forecast by as much as $9 billion, partly because of some variables in international trade.
Following Apple’s management’s rebellious attitude toward the Chinese mobile phone market, the Rhode Island employee retirement system in the United States as an Apple shareholder initiated a fraud lawsuit.
The outlook for early 2019 is down, since the iPhone was released in 2007, the Cupertino, California-based company lowered its revenue outlook for the first time. The next day, Apple’s stock fell 10% and its market value evaporated by 74 billion U.S. dollars.
At the analyst conference call at the end of 2018, Cook once said that iPhone XS and iPhone XS Max sales have a “very good start”, although some emerging markets are facing downward pressure on sales Put China into that category.”
The plaintiff said in the indictment that as of mid-November 2018, Apple had informed smartphone foundry companies Foxconn Group and Pegatron Technology to suspend plans for the construction of new iPhone production lines, and informed a key supplier to significantly reduce the number of parts Volume.
In the past few years, with the rise of China’s local smartphone brands, coupled with the long-term lack of changes in Apple’s mobile phone design and increasing sales prices, Apple’s smartphone sales in China have been declining for a long time, and market impact The force is already much worse than before.
According to the report on the Chinese smartphone market in the first quarter of 2020 released by the authoritative technology market research company IDC, Apple’s market share has fallen to fifth place, with a share of only 7.6% in the first quarter, almost the number one Huawei company. One sixth. In the first quarter, the sales of the top five smartphones all declined, of which Apple also fell by 12.2%.
According to foreign media reports, in order to save smartphone sales in the Chinese market, Apple has taken some measures. For example, recently, Apple participated in the “618” online shopping promotion in the Chinese e-commerce market for the second time On the Tmall platform, Apple’s mobile phones have undergone extensive price cuts to stimulate sales, but Apple’s official website prices have not been adjusted.