Hou Yi said that the future of new retail will no longer distinguish between online and offline, because the new retail 2.0 will truly realize the integration of the two, allowing users to Needs can be met anytime, anywhere.
Early last year, Hou Yi publicly stated that 2019 is a battle for the filling of pits in Hema, and reflected on five issues, namely, the competitiveness of packaged food, and whether seafood Still sexy, whether catering is necessary, whether online distribution costs can be covered, and whether the product structure is reasonable.
At the June 4 meeting, Hou Yi once again mentioned the “five pits” of the new retail. First, is the packaged food competitive? Through the epidemic, it was found that people need healthier and more convenient forms of shopping, so we think that packaged food is the mainstream of new retail; second, is big seafood still sexy? It’s not sexy anymore, but it’s not that no one has eaten it, but that big seafood has become the basic category of supermarkets. To eat big seafood in Hema has become a common demand; third, is catering a necessary standard? We still insist on making people’s daily livelihood catering, so our catering is based on the development of four categories of catering, and regained the consumer market; fourth, can online distribution costs be covered? After the epidemic, the unit price of online customers has increased by 50% so far, and it has increased by 200% during the epidemic. It can cover the online logistics costs of Hema. Fifth, is the commodity structure reasonable? Hema has eliminated the front-end warehouse model. The launched Hema mini accounts for more than 50% of the online, and the logistics cost is basically about 30% lower than Hema Fresh.
Hou Yi revealed that the Hema mini has been fully profitable. It is expected to open 100 stores this year. The Hema mini store in Beijing will soon open. Several stores will be opened simultaneously next month. In addition, from the sales data in May, all of Hema’s stores accounted for more than 70% online.
In Hou Yi’s plan, the new retail 2.0 will be an integrated supply chain system at the core, supporting online and offline omnichannel operations and sales. Only by maximizing the supply chain can operating costs be greatly reduced. The supply chain can only be built by itself, making good products, and making products with cost-effective competition, which is the way that the retail industry must go today. If you don’t have others, you can’t compete.
Hou Yi said: “In the new retail 2.0 era, online channels are completely diversified. As long as you say I have a very good product, all channels will kneel and beg you to open stores. For the development of China’s retail industry, we are more Many places need to build our commodity system and build our integrated supply system.”
For the characteristics of New Retail 2.0, Hou Yi believes that there are five points, one is the line The upper omni-channel plus offline omni-channel become a complete one; the second is to have a unified commodity system and a complete logistics supply chain system to support omni-channel sales and meet the requirements of different channels and different services; third is the private domain Unified operation of traffic and public domain traffic, based on different customer needs and different work objectives to do all-round operation; Fourth, offline multi-scene traffic acquisition, online multi-scene conversion; Fifth, self-operated and platform integrated operation, two-wheel drive .
According to public information, Hema has established 41 room temperature and cold chain warehouses, 16 processing centers, 4 live fresh storage warehouses, capable of supporting 30 minutes up to , The next day, the third day, S2B2C and other performance modes. Last month, Hema opened a flagship store on Tmall, Hou Yi and Wei Ya live broadcast, sold 6 million crayfish in 5 seconds. It is reported that in less than two months, the store’s daily sales reached one million.
Hou Yi also revealed that Hema will open its first X member store in Shanghai. The X member is a paid member system launched by Hema in 2018. It was promoted from Shanghai to Beijing, Shenzhen, Xi’an and other places the following year, and built a member system with commodity rights as the core.
“For us, it is not terrible to encounter difficulties in exploring the future innovation process, the terrible thing is that we gave up and compromised, as long as we firmly believe, we believe Overcoming these difficulties, I believe we can change. An enterprise must have many difficulties in the process of entrepreneurship, as long as you have the courage and determination to change, sooner or later will succeed.” Yi Hou said.