One wave after another,
Editor’s note: This article comes from the WeChat public account “Entertainment Unicorn” (ID : yuledujiaoshou) , author: Yi II.
In 2020, it seems that it is not very friendly to the Xiaoguo culture.
The epidemic caused the offline performance industry to shut down for several months, pouring cold water into the hot talk show. While seeking to expand the living space online, the dispute between the company and Chi Zi has caused Xiaoguo to suffer from the impact of word of mouth.
It can be said that there is a wave of waves and a wave of waves. The dispute between Chizi and Xiaoguo has not yet been settled, and another well-known entertainer under the banner of Xiaoguo was detained and administratively detained for drug abuse. As soon as the news flowed out, it caused a heated discussion. After the netizens turned over the Shanghai Hongkou Public Security May 1 announcement, Xiaoguo issued a statement confirming the matter and said that it decided to stop all work of Kam indefinitely. In this statement, there was no mention of the termination of the contract between Kuga Culture and Cam, which also means that Kham is still one of the entertainers under the Kuga Culture.
However, the incident of Kam taking drugs and accommodating others is a foregone conclusion. Regardless of the relevant laws and regulations, or the degree of public acceptance, the probability of comebacks for artists with a history of drug abuse is basically 0. This time, Kam’s mistake undoubtedly completely ruined his just-improved acting career.
At the same time, Kam also pushed Xiaoguo culture on the cusp of public opinion. Attentive netizens found that after Came’s incident, he still participated in the “521 Weiya Thanksgiving” live broadcast event, and there was also Cam in the early publicity of the event. Many netizens questioned: “If there is no breaking news, will the Guoguo Culture continue to deceive the audience as a “nobody”?” In response to this query, the Xiaoguo Culture apologized to the Wei Ya Company’s Qianxun Culture and the team, claiming that the Cam clip was recorded. , And did not know the exact information of Kam when he went online.
Despite this, the voice of doubt has not subsided. Xiaoguo’s apology letter was not published on his official Weibo, but was issued by Weiya, so netizens questioned its sincerity and it made sense. Admittedly, not every mistake can be resolved with an apology. As the line says, if the apology is useful, what should the police do?
Loss of generals in a row, The “unicorn” of the talk show world is braking urgently
It’s useless to apologize, as is a statement. In the past, Chizi broke the news that CITIC Bank and Xiaoguo jointly violated the privacy of personal privacy. Later, Came was arrested for drug use and once again exposed the management problems of the brokerage business of Xiaoguo cultural artists. Although Xiaoguo issued relevant statements, netizens did not buy it. After the two incidents, one can’t help but think of the words written in Chi Zi’s resignation letter a few months ago,.36krcdn.com/20200605/v2_c676336876c84ddca9d54d165109e866_img_000″ data-img-size-val=”1,1″>
However, at the same time, the rapid development of Xiaoguo has also laid some hidden dangers for himself. From two aspects of program performance and talent mining, the scores of the “Tucao Conference” series variety on Douban has declined year after year. The word-of-mouth is quite different from the 7.6 points in the first season, and it has just broken 6 points. Netizens joked Tucao Conference became a “whitewashing conference”; although the second season of “Talk Show Conference” performed well, Cam won the championship for a while and caused a heated discussion, but new phenomenal artists like Li Chuanchi did not appear.
And Cam is one of the new star candidates that the Xinguo Culture is preparing to nurture. In the first season of the “Talk Show Conference”, Zhang Shaogang introduced his appearance using a few keywords-“Wild, Irritable, Horrible”. It’s true that it’s very standard for Combe’s performance, but the other side that’s very hot and explosive can also be said to be “noisy”. Audiences who like Cam will get the laugh, but people who don’t like it don’t seem to like it either. Before attending the “Talk Show Conference”, Came also participated in the fourth season of “The Fairy Tale”, but the on-site feedback was not quickly eliminated. It wasn’t until the second season of “Talk Show Conference” and the fourth season of “Tucao Conference” that Cam was gradually familiar to the audience.
At the same time, He Xiaoxi and Li An, CEOs of Xiaoguo Culture, supported Came many times. In March, He Xiaoxi publicly stated in an interview that “in the past we needed more Li birthdays, but now we want to create more cams”. The reason why Kam is valued is also because of Kam’s strong performance. However, the occurrence of Kam’s drug abuse means that the early investment of Xiao Guo was lost.
The far-reaching impact is that the two incidents of Chizi and Kam exposing the shortcomings in the management of entertainers within Xiaoguo Culture. The issue of artist management is the most critical part of the overall industrial layout of the Xiaoguo Culture. If you are a little careless, you will most likely lose all.
Talent, is the fruit andCommon challenges facing the industry
Fourteen years ago, Ge You stated the truth in the movie “The World Without Thieves”-“What is the most expensive in the 21st century? Talent!”
All walks of life are competing for talents. The principle of talent first has penetrated into every cell of society today. For the talk show that has just entered the public’s horizon and soon, the continuous output of the talent system is more important. When the outside world found that Xiaoguo was highly dependent on Li Xian and Chi Zi’s personal IP, Xiaoguo had already noticed this problem.
In April 2017, Xiaoguo Culture’s A round of financing joined hands with Chinese culture to achieve a series of layouts and resource integration such as entertainers, screenwriters, editors, training, performances, and IP operations. At the same time, through the development of a series of variety show content and the layout of offline performance theater, the closed loop operation of online and offline has been realized. For a while, Xiaoguo Culture has become a hot comedy unicorn company in the comedy market, but CEO He Xiaoxi has a relatively clear understanding of the company’s layout and overall industry development, and has repeatedly stated publicly that the current domestic talk show industry will continue to develop. An important part of the problem lies in maintaining the continuous output of the talent system.
In fact, Xiao Guo’s movements are not slow. On the one hand, Xiaoguo Culture, which already has mature experience, is constantly attracting talk show rookies to join themselves through the reputation and influence created by online variety shows to supplement the talent gap for the Xiaoguo culture. On the other hand, it is gradually getting rid of the public’s perception that they are “too dependent on Li birthday” and trying to cultivate new people. In the multiple talk show variety shows produced by Xiaoguo, Li Xian’s appearances are reduced, giving newcomers as much opportunity as possible; at the same time, Li Xian will also bring other artists of the company when participating in some language programs, such as in “The Wonderful Flower”. In the six seasons, apart from Li Tu as a mentor, Cheng Lu also acted as a show player and showed a lot of fun.
According to the actual situation, at present, the effect desired by Xiao Guo has not yet been achieved. The scarcity of talents is better than when it was just started in the previous two years, but it can support the field, and there are still a handful of people who have sufficient content output and performance. The success of Xiaoguo in talents has become the company’s future development. A big obstacle. This is a problem faced by Xiaoguo, and also a problem faced by the entire talk show industry.
As a unicorn company in the talk show industry, Xiaoguo has the responsibility to set an example for the industry in the cultivation and management of entertainers. Although the influence of Xiaoguo Culture in the past few years will not disappear due to the two things of the pool and Kam, but the bottom line cannot be broken through in principle. The enemy of Xiaoguo is not a rapidly changing market, but itself.
For Xiaoguo, the turmoil caused by Chi Zi’s departure has not yet completely subsided, and the Camu drug label is a blow to the company’s brand and its artists. After the Came incident, many netizens have published relevant comments on Weibo Li, Siwen, Cheng Lu and others, thinking that they will not be unaware of this matter, and even think that they may also be involved… although malicious speculation Not desirable, but to some extent, it shows the public’s distrust of the Xiaoguo label and dissatisfaction with the emerging industry of talk show.
“Don’t be domesticated. Don’t let go, you have to run. Our road is still very long. If we go wrong, it will be longer.”
This is Chizi’s advice to Xiaoguo, and it is also an advice to the industry.