Do you think I can set up a stall like this?
Editor’s note: This article comes from the WeChat public account “iFeng Technology” (ID:ifeng_tech).
Publisher: In-depth report team of “Wind Eye” Phoenix Network Technology Phoenix News Client
Author: Yu Hao Xue stars edit
Editor: Yang Qian
In the new era, Internet people will never give up any air outlet, whether it is O2O or Bitcoin, bicycle or live broadcast, regardless of whether it is a real air outlet, it can fly.
Now, people on the Internet have a new direction-to set up a stall. Regardless of whether you are 985 or 211, a startup or a billion-dollar factory, in this hot and annoying June, if you have not set up a booth, it is not enough to talk about life in the middle of the night.
Look at your circle of friends. Nowadays, the latest self-portrait essays of young ladies and sisters are: “Do you think I can stand like this?”
The investment tycoons who have been in and out of five-star hotels all the year round also started to recall the hard times of starting from scratch, and a wave of memories in the circle of friends: “Remind me of the days when I was stalling on Tsinghua campus. “X can be installed invisibly.”
Internet animals suffering from traffic and exposure may be happy at the moment, one after another, they have come out from Weibo and WeChat, holding an A4 printing paper and starting to stall under the company building, which is recruitment and delivery. For coupons, no matter if anyone comes, just send a circle of friends. If it’s not possible, you can search on Weibo and the KPI is completed.
Internet people who set up a booth downstairs in the company
For the vast majority of Internet people, chasing the wind is never asking for rewards. Talking about money hurts feelings. The most important thing is the sense of participation.
For example, the only Internet giant in China, Tencent, yesterday sent an HR employee to the roadside to recruit for stalls. Video streaming from the Internet shows that an employee wearing a mask is sitting on the ground, holding an A4 paper with the word “urgent” printed on it, and “Tencent Recruitment” with white text on the blue background is unusually dazzling. In front of him, he was arranging the positions they wanted to recruit, including data mining, algorithm engineers, and game engine development engineers.
Tencent’s Director of Public Relations Zhang Jun specially posted a Weibo, “On-site practice booth, goose factory recruits.”
But from the video point of view, the effect of recruitment seems to be greatly reduced. This is the afternoon of Wednesday on weekdays. Most of them come and go from grandpas to aunts, and there is a child riding a bicycle.
However, recruiting people is obviously not the focus of Tencent. Because that afternoon, the news of “Tencent Director’s Booth Recruitment” was hotly searched, financial media, marketing numbers, entertainment gossip numbers were launched, and even Weibo’s essays were surprisingly similar.
Compared to this, Didi Travel in Beijing’s Xi’er Banner is a bit “naive”. Their public relations classmates also printed a few A4 sheets of paper to go downstairs to promote their new subsidy policy recently, what is “middle promotion”, “absolute discount” and “8-year quality assurance”.
But they seem to have only taken pictures and no videos. It’s already 5G era. As an internet person, I don’t know the importance of video. Even though Didi’s PR classmates were all dispatched and shouted in the circle of friends, the final publicity effect did not seem to be satisfactory, not even a Weibo hot search.
Unlike the above two, an employee was sent to stand alone, and the most important thing for startups is passion. The workplace social software that determined to surpass LinkedIn sent a “ground booth”, printed dozens of A4 papers, and walked along the road Yanzi.
Daily water droplets that have been criticized for raising funds for fraud, and from time to time have to come in close contact with friends and businessmen, have even sent the CEO to go out in person. Its founder, Shen Peng, also sat on the road, holding a big speaker and the company’s logo in a decent way to promote their insurance business.
The currency circle of the fire two years ago also took a fancy to the “new outlet” of the stall this time. A currency circle trading platform came up with a barbecue business. Its main business is stir-fried crayfish, tin foil nail powder, mutton skewers, etc., when it is over 100, it can be used for takeout and supports takeout. The only difference from a normal barbecue stall is that they also accept electronic money for payment. One fried crayfish is 5 EFor OS, a nail powder is 0.01 ETH.
Shareholders who chase wrong stocks?
It’s hard to say whether the young people who have been running to the stalls have made money or not, at least the investors have seen new hope. China’s stock market has always been synonymous with oriental fantasy. After all, our Aucma, Pianhu, Chuanda Zhisheng (the homophonic “Trump”) all went viral overnight.
This time, the enthusiasm of the stockholders for the stall economy has continued to increase, and the concept of “land stall economy” was born, and the A-share retail department store sector was in a hot atmosphere. The Commodity City, which is most suitable for the “land-spreading economy”, has already ushered in three daily limit boards, as well as Maoye Commercial, Guangbai Co., Ltd. and Xi’an Catering.
Someone specifically sorted out the relevant industry stocks related to the “land market economy”, from chain supermarkets that operate offline supermarkets to venue operating companies that have offline markets, as well as food companies that produce quick-frozen products and beer and beverages. It is readily available with hardware companies that produce refrigerators and LED light panels. According to rough statistics, there are at least 33 related concept stocks.
Some companies that are unable to compete with the market stall economy have also tried to relate to the market stall. Zhejiang Yongqiang, whose main business is the production of sunshades and outdoor furniture, hastily announced to its shareholders on the Interactive Platform Disclosure Exchange that the sunshades, outdoor tables and chairs and other products they produce can be used for stall operations; there is also a company from Hunan Xiangjiang Stock Co., Ltd., an animal husbandry company, particularly shows that some of the company’s products, especially conditioning products, are suitable for use as barbecue stalls.
Even the health of the famous ministers who produced shampoos for the Dihuaxiu show, because they responded to a question from investors about the stall economy, the stock price directly rose and fell yesterday, “strongly blocking the daily limit”, some media described it.
But whoever really follows the trend is Wuling Motors. The company has launched a “sale car”, known as “the formal main force of the stall economy”, with a starting price of only 55,800 yuan. The person in charge said in an interview with the media that the number of consultations has skyrocketed and sales calls have been exploded. This car has also been put into a lot of fights, opened the ten thousand people group mode, directly subsidized fuel costs 3000 yuan, 100 cars were robbed and emptied.
Excited investors certainly won’t buy a car. They changed hands and sent the share price of Hong Kong-listed company Wuling Automobile to a new high. Yesterday afternoon, Wuling Motors, which has been unknown in the Hong Kong stock market, rose linearly after the opening, soared 80% in less than 2 hours, and once rose more than 126% in intraday, marking a dazzling right angle, hitting A two-year high in history, the market value has skyrocketed by at least HK$300 million.
The rise of Wuling Automobile also drove the share prices of auto companies such as Changan Automobile, Foton Automobile, and Jiangling Motors, and wiped out the haze in the auto market that was devastated by the epidemic.
The volatile stock price caused Wuling Motors to rush to make an announcement after the market, saying that after the board confirmed that it did not know any reason for the increase in share price and trading volume, or any information that must be announced to avoid false market conditions in the company’s securities .
More interestingly, the media discovered at night that Hong Kong stock Wuling Automobile is not the producer of Wuling Shiguang. Its main business is the sale of engines and auto parts. The real manufacturer of Wuling Shiguang is SAIC-GM-Wuling. Automobile Co., Ltd., a car company jointly established by SAIC, GM and Liuzhou Wuling Automobile.
“The market speculation is wrong?” the media asked in the report. However, investors should have ignored the fuss of the media. After the opening of Hong Kong stocks today, Wuling Motors opened up again. The intraday rise was once more than 50%, and the stock price rose more than 150% in the past 3 days.
The big manufacturers who value business stalls
As the major manufacturers in charge of the Internet in China, it is a bit stingy to go out and set up the booth in person. They have returned to the narrative logic that the big factories are good at-empowering the industry and contributing to a harmonious society. They released relevant supporting policies for the “land-economy economy” early.
These policies often have the name of a literary fan, such as Jingdong’s “Star Fire”. The official circular stated that JD.com will bring “50 billion quality goods to help the stalls and the economy of small shops”, while providing each store with a maximum of 100,000Yuan’s interest-free credit purchase. JD.com also predicted the huge impact that its support policy will bring, “It is expected that the plan will serve millions of convenience stores and millions of stalls, and provide supply chain and service support for the employment of more than 5 million people.” .
Maybe to dispel the suspicion of rubbing hot spots, JD.com also emphasized in the manuscript, “In fact, JD.com has been assisting small and medium-sized enterprises, stall owners and shop owners through a number of measures.” Jingdong said that they started helping offline stores expand their business operations 3 years ago. Although the examples it cited were his early JD convenience stores in order to snatch offline entrances, and the JD App in order to block Pinduoduo.
Alibaba, which started as a dry wholesale business, seems to have an advantage. Its 1688 platform has launched a targeted support plan for the “land spread economy”, which also provides interest-free credit purchases with an amount of “over 70 billion yuan”. Alibaba said that it will provide a full range of purchase and operation support for over 30 million “vendors” through the four dimensions of good goods at the source, data intelligence, financial support, and customer protection.
What is not stated in the Alibaba draft is that it focuses on local life services this year. For a long time, local life has been a front for Meituan, but as online traffic has run out, people on the Internet have begun to target offline businesses. At the beginning of this year, Alipay has been completely revised to a local life platform, placing hungry, word of mouth and other business entrances on the open screen homepage. Yesterday, Alibaba even connected Taobao to offline supermarkets.
Meituan, hit by the epidemic, welcomed the recovery of the offline economy. In essence, the relationship between Meituan and the offline stores is cold. Its support plan is called “Spring Breeze Action” Million Small Stores Plan, and the support policies launched are also supply chain services and preferential loans. Meituan stated that they have provided a total of 20 billion loans with preferential interest rates, and 20,000 merchants across the country have received assistance.
Tencent also launched the “National Small Shop Fireworks Program” on WeChat platform to help offline merchants build online stores and guide them to promote in the circle of friends and the community.
Look, the big players are looking at strategy and direction. Even the “chasing the wind” is also clever and just. Although, we all know that what they are looking for is the huge offline traffic entrance, the future financial services, or more directly, the business.
Aspire to set up a new era of entrepreneurship
After graduating and entering the new era of the Internet, the “post waves”, at this moment, their hearts have ignited a fighting spirit to set up a business.
WeChat, large and small “ground booth” group chats emerge endlessly. A group chat called “Beijing put up a booth” has attracted more than 200 young people in the new era who are interested in stalls. But it is clear that in addition to knowing the literal meaning of the two Chinese vocabulary words “street stall”,Apart from the enthusiasm of the industry, the rest know nothing.
But all kinds of media propaganda have already made them tickle, what 90-year-old girls go to work in the daytime and evening stalls, earn 4,000 a day, buy Audi cars to reward themselves; night market stalls out of Mercedes-Benz, business after the epidemic More popular. Knowing that, the question of “what is relatively new to sell on the ground in 2020” has risen to the third place in the hot search list.
There are even people who have compiled a history of Internet stalls. Liu Chuanzhi, Zong Qinghou, Ma Yun, Liu Qiangdong, it seems that every entrepreneur in China started his business through stalls.
The Internet youths who have been crowded into the Internet “factory” all day and are struck by various data and concepts are also fantasizing. There are two questions they ask the most: one is where the stall can be set up, and the other is what the stall can sell. Where can I set up a stall, someone who has good things carefully sorted out a “the most complete Beijing stall location in history”, with the text “let’s stall, after the wave”.
As for the supply of goods, don’t worry, the merchants have already rubbed their hands. In the above group chat, WeChat has started to sell its own imitation leather bags, which is called “all factory prices”. ——Wechat businessmen may never think of themselves, regaining a new life by virtue of stalls.
However, don’t assume that you can successfully set up a stall if you have the above conditions.
Zhengzhou, the price of a stall has been fired from 800 yuan/month to 3,000 yuan/month, and it has to be paid one to three. Even so, it is still “difficult to find one”. This means that in addition to the cost of purchases, you must also pay a high rent.
Nanjing, some media visited the local urban management department and asked if individuals could set up a stall. The local urban management responded that the current guidance is mainly for the convenience of businesses, and there is no relevant information for individuals to apply for temporary stalls.The relevant document, “Personal stalls, is relatively difficult to operate, such as what conditions an individual needs to meet, how to apply, and how to approve, these require specific rules.”
In the city of Ruichang, where the city management mobilized merchants on Weibo searched for business opened recently, it was reported by the media that some vendors reported that the temporary stalls designated by the city management were too remote. At the peak of the night market, the two temporary management points designated by the urban management were unmanned.
Red Star News reported that the local urban management department denied that no one was operating at the designated location, saying that the two temporary operating sites were “many people during the day.”
The land-sharing economy is essentially a means of self-help for the bottom people to make a living. Li Ting, Ph.D. from the Philosophy Department of Sun Yat-sen University and a researcher at the China Rural Governance Center of Wuhan University, pointed out that it is easy for bottom street vendors to obtain small profits, but difficult to obtain large profits. “For most people at the bottom who participate in the stalls economy, it is difficult for them to rely on the stalls economy to directly realize class mobility, and the opportunity to obtain stalls can only provide them with basic relief and security.”
It’s just that under the hands of Internet people who are good at marketing and showmaking, the “land-sharing economy” has already deteriorated and become a grand marketing with full participation of the people.