The cumulative playback volume also quickly exceeded 100 million.

Ten days later, Hype House’s TikTok fans reached more than 3 million.

At the beginning of its establishment, there was such a loud voice, and Hype House’s strong lineup of members contributed greatly. The total number of followers of the 21 talents exceeds 100 million, and founders Thomas and Chase, members Sister Charlie, Rui Yi and others are top stars on the TikTok platform, with more than 10 million fans, which is on the topic list. Regular customers.

They are among the young people in the United States who are unknown and unknown.

It is also the Reds Manufacturing Hall

The strong combination produces a fusion effect.

The people not only empowered the rapid growth of Hype House, this TikTok mansion has also fed back every member multiple times, bringing their content creation career to a new height.

“When we first moved into Hype House, Chase’s fans on TikTok were 3.5 million. If he chose to rent an apartment at that time, his fans might now rise to five or six million, but absolutely There is no tens of millions of scales.” Thomas said in an interview with Forbes that Hype House has more than 7 million followers on TikTok in a month, and the growth rate of fans of all members’ personal accounts is also very impressive.

“When I first came to Los Angeles in December, TikTok had 2.8 million followers, and now (February 2020) has 13 million followers.” Rui Yi told Forbes.

The content mansion model really benefits creators. Working and living together gives them more opportunities for communication and cooperation, and the people in different stages of growth have also become friends who support each other.

“Seeing the young and powerful players on the TikTok platform gather together and help each other, it really confirms the phrase’promoting others is also improving yourself’.” Sam Sheffer, a YouTube star, told the New York Times that he was very happy to see The new generation of young people are crazy about and passionate about content creation.

Group photo of some members of Hype House

Founders Thomas and Chase also set a clear “Content Creation System Regulations” for Hype House.

Some netizens pointed out that in 2019, the founder Chase had been collectively resisted by netizens for saying the word “black ghost” in the video. Later, although he himself came out and publicly apologized, but racist The label was firmly attached to him.

“If you can say this word unintentionally in the video, it means that he has said it many times in his daily life.”

“Chase has great control over Hype House, which means this is a “white mansion”.”

“Now it seems that the content of their short video is indeed racist.”

Netizens sang, questioned and criticized Hype House, and they were very popular.

TikTok, a celebrity who once received fame and fortune, bears all this, and is also a group of underage children.

Reference:

[1]. “Delayed Moves, Poolside Videos and Postmates Spon: The State of TikTok Collab Houses”. The New York Times. May 21, 2020

[2]. “Hype House and the Los Angeles TikTok Mansion Gold Rush”. The New York Times. May 25, 2020

[3]. “The Hype House Is Changing The Face Of TikTok”. Forbes. February 24, 2020

[4]. “Founders Feud At Hype House Gets Nasty: An Armed Guard, A New Law Suit-And A Breakaway Group Of TikTok Stars”. Forbes. March 26, 2020

[5]. “TikTok is breeding a new batch of child stars. Pasychologists say what comes next won’t be pretty”. INSIDER. May 24, 2020

[6]. “TikTok Boom! How the Exploding Social Media App Is Going Hollywood”. The HollywoodReporter. May 06, 2020