? How does it work? Why can it be favored by the market? And, is it worth learning from other players?
Today, let’s dig up ZoomInfo, a company that has been criticized by many media as “boosting US stock IPO” and “making US stock IPO rejuvenate”.
Having been sold twice in less than 3 years, the market value of ZoomInfo has increased 54 times
ZoomInfo was founded in 2000, just when the SaaS boom began in Silicon Valley.
Saforce, a SaaS company with a valuation of over 100 billion US dollars, is only one year old, and its founder Marc Benioff also held a “No Software” protest in Silicon Valley.
Unlike most SaaS companies that want to replace old software, ZoomInfo is positioned as a company that provides sales and market intelligence. The initial business model was to sell access to information databases to business people in need, such as HR, Headhunting, sales, etc.
Although ZoomInfo was established very early, compared with many SaaS software peers, its only ushered in a real fast development lane until 2017.
In the next 3 years, it has undergone two changes of reborn.
In August 2017, ZoomInfo, which had been established for 17 years, also ushered in a moment of self-sale—acquired by private equity firm Great Hill Partners for $240 million in cash.
After
ZoomInfo’s development speed has obviously accelerated a lot.
In September 2018,