Everyone expects only once, and seizing every expectation means that you need to continue to grow actively.
Editor’s note: This article comes from the WeChat public account” Ray first Mori “(ID: RayZhang1993) , author: Ray first Sen.
Ray Xiansen said ✎
Reviewing the previous work in the workplace, I found that most of the newcomers who have risen rapidly in the workplace have several characteristics:
Strong understanding, clear logic, fluent expression, empathy, strong execution, etc.
On this basis, I integrated the above characteristics into one sentence, that is:
Let yourself grow faster than your leaders expect from you.
This sentence seems very general, and does not seem to give a substantive solution, but I still hope you can be patient and look down.
After all, if you don’t have the patience to read an article, what are you talking about?
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Behind the expectationsis a high-quality, low-price strong contrast
I believe that when you visit the mall, you can see a store named “Ming Chuang Youpin”, which is basically located in the center of the mall, but when you go in to choose products, you find that the price is quite close to the people.
Mingchuang Youpin is an offline retail company that has developed very fast in recent years. So far, it has opened more than 2,200 stores in China and nearly 1,200 stores overseas, covering more than 19 countries and regions.
Later, I saw Ye Guofu, the founder of Mingchuangyoupin, share his views in an interview:
The Internet makes information more and more transparent, and also makes everyone’s time very precious. I don’t want to spend more time on shopping. Therefore, small and beautiful select shops will appear, and in select stores, products should be made so that consumers can choose with confidence.
So, he insisted that Mingchuang Youpin take the cost-effective route, that is, you can buy it when you come in, and you don’t feel distressed when you buy it.
Finance writer Tang Yichen wrote in “Redefining Global Retail”:
A store prefers to open in high-end shopping malls, but the average price is 10 yuan, which is a strong contrast between the high-end environment and low-end prices;
A store is located among the big international brands, but the price is as low as hundreds of times. This is a strong contrast between high-priced goods and low-priced goods;
The price of an eyeliner is only 10 yuan, but it has the quality of a Maybelline counter. This is a strong contrast between low-end prices and high-end quality.
This isWhat makes MINISO excellent, what does MINISO sell?
Selling the “three comparisons”, selling a strong contrast, and selling more than expected.
The strong contrast of high quality and low price makes consumers no longer sensitive to price, so that they are satisfied to the greatest extent during the consumption process.
What is beyond expectations?
Exceeding expectations is beyond expectation.
This method is as effective as in the workplace. One year the company hired a new media operations colleague. This boy looks ordinary and ordinary. He usually doesn’t talk much. When he first came in, everyone didn’t take it seriously.
As a result, the company once received a brand project, but the brand did not want to use regular graphics to present the product, but the effect was particularly stunning. Just when everyone was at a loss, the boy made a short video himself. The show plan, even the filming script was written.
At that time, the leader’s eyes were all bright, and a surprised expression of “Your kid can”.
Every time after the leadership meeting, I was very proud to tell us:
You learn more from your new colleagues. They are also holding the same salary, and they can do more and better than you.
It was also at this opportunity that the young man was quickly transferred to the business team as the team leader.
When many people get 60 points and thank God, you directly crush everyone with a score of 90. It is this strong contrast that keeps you better than everyone and rises against the trend.
So, sometimes, don’t say that newcomers in the workplace don’t have a chance, think about whether you’ve tried your best?
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It’s difficult to be satisfiedDisappointing but simple
In the workplace, it’s useless to say that you are powerful. Really powerful people are said to be powerful.
It’s simple, because powerful people know how to build their own reputation in the workplace.
Lei Jun once gave a definition:
“What is word of mouth? Word of mouth is to overdo things.”
For this reason, I have seen the same interpretation in Liang Ning’s “30 Lectures on Product Thinking”:
She talked about her friend’s experience of buying a bottle of Afu essential oil, when she bought a bottle of 100 yuan of essential oil, she received