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Another way of thinking, since content production that is out of business cannot meet the requirements of the business, what happens if the business side directly produces content?
Compared with subscription distribution, another advantage of algorithm recommendation is that for the latecomers, even if the fans are limited, they can still be favored by the recommendation engine based on the quality of the content and put the content in front of the target users. The primary purpose of content presentation is no longer to attract users’ subscription attention, but to “grass grass”, urging users to take immediate action and directly convert into transactions. This is especially obvious in the field of short video and live broadcast, because these two types of content forms are not long-term users.
From CPM to CPA/CPS
So, at the moment, the content traffic is self-produced and sold, and the pursuit of “explosion” directly hits CPA/CPS (follow-up actions or sales) , Is the most efficient way of commercialization, and then earn CPM by advertising. (Pay by impression) is a bit mean to sell traffic. Of course, if you don’t have a specific commercial business, the content is the business. Advertising revenue is better than no revenue.
For the combination of content and business, CPA/CPS is actually not very accurate, because you don’t need to settle revenue with others. All the traffic brought by the content is realized in your own conversion funnel. This is also the reason why traditional subscription eco-content producers and platforms do not like receiving CPA/CPS advertisements because of the long billing cycle, uncontrollable effects, and the possibility of stealing.
So I accompany several friends around me to do content, first because they are senior enough in their respective fields to output high-quality content; secondly, their business model is suitable for using content to attract transactions, and there is an urgent breakthrough in the existing The desire for business scale. And, because everyone is a friend and has a foundation of trust, it avoids the problem of profit distribution to the greatest extent.
Finally, based on the operation experience in the past six months, I will comment on the status of several content distribution channels that I think are okay.
Headline: The user base is high and the quality is good, which is the first choice for the distribution of graphic content.
Knowing: The only platform with good traffic performance in the three aspects of searching inside and outside the site, subscribing on the site, and recommending on the site, and started in the knowledge sharing scene, readers were