There are rivers and lakes where there are people, and master rankings if there are rivers and lakes.
In May this year, the list of leading anchors was released. Wei Ya and Li Jiaqi won the championship with no suspense. Lao Luo is naturally a vibrator. There are 35 anchors on the fast player list, which absolutely crushed their opponents by the number.
Quick hands and Douyin, one with 160 million grassroots daily users and the other with more than 400 million daily activities, the two short video platforms have finally joined in the live battlefield.
In recent years, it is precisely because of such a powerful opponent as Douyin that Quick Hands has learned to actively make improvements from the platform content, e-commerce ecological construction, and the interactive interface of the APP. What’s interesting is that almost every round of fast-handed financing valuation improvement is related to the pull of Douyin parent company’s byte jump in the front. Today, the short video Jianghu can stage the situation of Douyin and Kuaishou’s dominance, Kuaishou should still thank Douyin.
The most direct result of the battle between the market leader and the second is to almost kill other opponents. Interestingly, since 2014, Kuaishou’s financing rhythm and valuation have been driven by Douyin: As of the most recent round, Kuaishou’s valuation is US$28.6 billion, and Douyin’s parent company’s byte-beating valuation is 100 billion. US dollars. In 2014, when the byte value was 500 million US dollars, the quick hand valued 100 million US dollars. In 2016, the byte valuation was more than 11 billion US dollars, and the quick hand valuation was nearly 2 billion US dollars.
More interestingly, Sequoia Capital has been betting on both sides since 2014, participating in the fast player’s B round, B+ round, E round and F round, and byte jump rounds C and D. After the byte-beating strategy obviously threatened Baidu and Tencent, Kuaishou was lucky to get the strategic investment of these two big brothers. This is the primary reason why Kuaiyin should be thankful for Douyin.
Vibrato’s emergence is based on the success of Toutiao today. It is today’s headline that the personalized recommendation algorithm is applied to ease, and vibrato can follow the trend, achieving a smooth transition from graphic content to short video content. From the launch in September 2016, to the byte-beating company then the generous resources tilted, vibrato all the way, and quickly became the company’s heavyweight products after today’s headlines. During this period, Kuaishou also continued to strengthen the investment of artificial intelligence in content algorithm recommendation, which can be described as a model of continuous learning from opponents.
The first dark battle between Kuaishou and Douyin occurred in 2017, when a foreign music short video platform called Musical.ly attracted the attention of both Douyin and Kushou. When discovering the business opportunities, Fu Huahua, the investor of Musical.ly and CEO of Cheetah Mobile, put forward harsh conditions: To acquire Musical.ly, it must also acquire News Republi, a subsidiary of Cheetah Mobile.c and Live.me two products.
Because he couldn’t bear this kind of bundling, Su Hua gave up Musical.ly. However, Zhang Yiming really smashed $1 billion and won Musical.ly and merged with TikTok to take the opportunity to push his short video business overseas. At present, in the international business, the rapid development of overseas versions of Kwai and Zynn is also good.
Since 2017, Douyin and Kuaishou finally met on the battlefield of short video, while Douyin has technical reserves, financial advantages, and strategic planning. After 2018, Kuaiyin lags behind in the number of users. But it was from then on that the quick hand who had been going on in the dark finally found his reference.
The fast hand of the previous Buddha Department was beaten by his opponent and woke up. Facing the rapid rise of Douyin, Suhua and Cheng Yixiao, founders of Kuaishou, sent an internal letter to all employees: They are not satisfied with Kuaishou’s status quo, they must change, and call on all members to enter the fighting state.
In 2019, Douyin became the exclusive social media cooperation platform of the CCTV Spring Festival Gala. In the “Happy Another Year” new media action jointly initiated by the two parties, the total video playback of Douyin’s challenge exceeded 24.7 billion. Kuaishou followed up and became the exclusive interactive partner of the Spring Festival Gala in 2020. It is said that this cooperation is the biggest project since the establishment of Kuaishou. The internal code name is “A1”. Kuaishou even lost the label of the Buddhist system and set a target of 300 million daily active users. Quick hands, sudden efforts in marketing, thanks to the inspiration of Douyin.
With such a powerful opponent as Douyin, Kuaishou can better understand himself and learn to combine the characteristics of his own platform to actively break through himself. In the most popular live-broadcasting war in 2020, in order to compete for Luo Yonghao to settle in, the quick hand even shouted on the official channel, 300 million old iron summoned Luo Yonghao’s voice. Although the old Luo Huahua shook his voice in the end, the quick play of Kuaishou in this competition was still impressive.
Some people say that values can determine how far a company can go. After the quick hands were criticized by CCTV, Su Hua said in a statement: The values of the algorithm are human values, and the flaws of the algorithm are flaws in the values. Interestingly, Zhang Yiming also has a completely different view on the issue of values. He believes that algorithms, as a technology, have no values.
I don’t know what your netizens think about seemingly ethereal corporate values? Kuaishou will also stimulate each other with Douyin, how long will they love each other?