It is planned to build a 100,000-volume shared case database

According to the data of the 2019 White Paper on China’s Pet Industry, the number of domestic dogs and cats in urban areas has reached 99.15 million. However, according to the calculation of “Pet Encyclopedia”, the number of domestic pet doctors is currently only about 100,000, and an average of 1,000 pets matches one pet doctor. The talent gap is huge.

“Encyclopedia of pets” is a pet doctor learning exchange platform, which was launched on October 1, 2019. It provides learning content for national pet hospitals and pet doctors. Live broadcast, case database and other functions have been launched. There are currently more than 3,000 pet hospital users and more than 10,000 pet doctor users nationwide.

Under normal circumstances, 4 years of university professional study plus 2-4 years of internship experience can cultivate a qualified pet doctor. In addition, in the current pet doctor training system, the pre-job education knowledge structure is lacking, and veterinary students still face a problem of 80% lack of clinical knowledge after graduating from the university and completing the license examination.

Li Yanjun, the founder and CEO of Zhizhi Encyclopedia, said that the shortage of talents and cost problems caused the shortage of pet doctors, the workload of doctors was heavy, the overtime phenomenon was serious, and the treatment was very limited. However, the current learning platform for pet doctors on the market is mainly based on video courses and tutorials, which is expensive and takes a long time. The pet doctor community needs more efficient and low-cost learning methods.

(Photo source is known from Wikipedia)

According to the above problems, the team developed the pet pet encyclopedia (chi pet pet), the function mainly covers three aspects:

  • Set up an open Internet course section. The team unified the course resources of various platforms on the Internet to the pet platform and made it free for users to watch, improving the convenience of pet doctors in searching and viewing courses. There are currently 2,000 hours of free courses linked to the Mini Program, and 4,000 hours of courses are being added.

  • Build a 100,000-level shared case database. In response to the pain points of the pet doctor’s lack of study time, the team introduced the US pet case standard to provide a unified format. Pet doctor userSend and upload information such as cases, diagnosis results, treatment plans, prescriptions, etc., and share them with other users after reviewing the platform. At the same time, the platform also signed professional doctors in some fields, and issued diagnostic prescriptions on the platform.

  • Live channels are launched to provide new product launches for new medicines, equipment and supplies in the industry.

In order to increase user stickiness and activity, the platform has set up a point system. The points are linked to the length of study and can be exchanged for different full discount & discount coupons. At this stage, platform revenue mainly comes from advertising costs and knowledge payment. In the future, it is also planned to explore e-commerce and other directions around precision user groups and pet-related supplies. At present, the platform has launched a pet medical supplies mall-a medical library, a wholesale mall specializing in providing medical consumables, medicines and equipment for pet hospitals,

The pet doctor group interacted closely in the “circle”. The “Pet Encyclopedia” team used the resources accumulated in the industry to make a single point of breakthrough, that is, using forwarding and word-of-mouth communication to quickly obtain a batch of seed users. Subsequent teams also used activation codes, invitation codes and other methods to spread in the community to attract incremental users.

At present, about 60% of the users of the platform come from third-tier and below third-tier cities. The next step of “Encyclopedia” is to continue to sink to third-tier to sixth-tier cities. The main reason is that the growth rate of the pet market in cities below the third-tier cities is similar to that in the first- and second-tier cities, but the proportion of senior pet doctors is low, and there are fewer channels for pet hospitals and pet doctors to obtain information.

For the team, founder and CEO Li Yanjun is a serial entrepreneur with many years of experience in the pet industry; CPO Chen Zhelun is a serial entrepreneur with many years of software development and product design experience; COO Shan Chuanfu has many years of pet hospital application and product supply Chain experience; CSMO has many years of experience in the media industry, and has worked in magazines such as Sanlian Weekly.