How do developers optimize ASO when adjusting the search function of the App Store in iOS14? The user’s privacy authority has been enhanced again, and where should the App go…

Editor’s note: This article comes from the WeChat public account “Qimaiyanjiuyuan” (ID:Qimaiyanjiuyuan).

iOS14 system App Store search function adjustment, how should developers optimize ASO? The user’s privacy is enhanced again, what should the App do…

Developer’s necessary schedule and To do list

Currently, the release date of the developer test version of the iOS14 system is June 23, and the release time and official version of the developer test version of the iOS11, iOS12 and iOS13 system are released. Comparative analysis of 5 dimensions including time, date of first release of new version, etc., predicts that Apple may release the official version of iOS14 around September 20, and announces the penetration rate of iOS14 on or after October 15th, and predicts its penetration rate It may be slightly higher than 55%.

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So before the official release of iOS14 around September 20 (forecast), developers must take advantage of the opportunity of each version update and do the following preparations, It is recommended to start at the latest in August:

  • Must be optimized! ! ! According to the changes of iOS14, adjust the keyword plan, see the first point for details.

  • Must be optimized! ! ! The App optimizes (standardizes) the acquisition of user privacy rights. See the second point for details.

  • Optional, add points! ! ! New features in iOS14 (Widgets component, App Clip applet, etc.)! Teams with R&D resources can choose to seize this new change. See point 3 for details.

ASO optimization that must be followed

ASO optimization that must be paid attention to-the function upgrade of the search box drop-down association word

When searching for a word in the App Store of the iOS14 system, you can automatically fill in a word recommended in the drop-down association word box into the search box . The display rules are:

This phenomenon occurs when the searched word is not located at the first position of the associated word drop-down box, and the word located at the first position of the associated word drop-down box is larger than the searched word.

Impact and measures:

  • The sensitivity of auto-fill is very high, the shunt will be very powerful, and the first position of the drop-down association word box will become more important.

  • When optimizing for ASO, you can follow the search association words that are automatically filled in, add them to the keyword coverage plan, or perform key rankings optimization. Especially with keywords, it is worth paying attention to.

For example, before the release of iOS14, you can search the app with quantifiers and observe whether the first place of the drop-down association words of these words will be filled. If you can, you can take the following remedy: use the time window before iOS14 release, increase the weight by optimizing keyword coverage schemes and search downloads, etc., so that your App’s search ranking under the filled words is higher. If the top-ranked apps are highly competitive, you can increase the index heat with quantifiers to increase their index and change to the number one Lenovo word to avoid being shunted.

ASO optimization that must be paid attention to——Automatically correct the search terms with typos

When you enter an incorrect keyword in the App Store search box, the system will prompt that the keyword is incorrect. After testing, it was found that the former only appears in English context and pure numbers, and the closer the general search term is to the correct keyword or the closer to some big-name words, the higher the correction rate.

For example, when you enter Facebokk, Apple will automatically correct it to the correct Facebook spelling method, and it also displays the search results of Facebook’s correct spelling method, but When entering Faceback, which is slightly different from Facebook, Apple will only remind you: Do you want to search Facebook? It was not automatically corrected.

When searching for 3600, Apple will automatically correct the spelling to 360, and it also displays the 360 ​​search results.

In addition, we found that if we don’t want to search for Apple’s “automatic error correction” word, we directly click on the prompt “Would you like to search for xxx?” The search results will be different from the iOS13 system. For example, searching for facebokk will automatically correct it to facebook. If you insist on searching for facebokk, the search results will be different from the iOS13 system.

When searching for solu, it will be automatically corrected to soul. If you insist on searching for solu, the search results will also be different from the iOS13 system.

Impact:

  • The App Store search automatically corrects typos, which will affect the way of keyword optimization-“misspelling strategy”, but because the current error correction phenomenon will be in the English context, pure numbers Appears under the circumstances, so the impact on English developers is still relatively large. For Chinese developers, don’t panic for now.

  • Currently observed is that the closer the general search term is to the correct keyword or the closer to some big names, the higher the correction rate. Apple should use continuous machine learning and user interaction, such as the user’s actions to correct errors after the official version is released. The correction range and threshold may become wider.

User privacy rights adjustments that must be followed

User Privacy Data Use

In recent years, Apple has been continuously strengthening the protection of privacy and the function of enhancing data privacy. Some of Apple’s new privacy protections require layout and optimization in advance.

For example, when the app uses the iPhone microphone in the background, an orange light will flash in the upper right corner of the screen, and a green light will flash when using the camera. In other words, if some applications use the microphone or camera in the background, the system will alert the user. In addition, the app will no longer have overall access to the clipboard. When a third-party app is accessing the user’s clipboard, the system will give a notification to the user to prevent the disclosure of key information.

App details page will show App privacy terms and permissions

As early as the release of iOS12 and iOS13, Apple has strengthened the upgrade of privacy features. The release of iOS14 has once again pushed user privacy to a new height. For example, in the App Store product details page, all apps must show users what data and permissions will be collected and used. Users can know what data this app will use before downloading, and then decide whether to download. Apple gives the following schematic diagram:

For apps that use more user rights and privacy, it is recommended to make adjustments before the official release of iOS14, because some data is not required for App but is currently available But it is getting, if the user knows this situation may be disgusted.

Impact:

The original lengthy privacy clause adopted simplifiedIn the form of display, “more transparent” is presented in front of the user. For the user, the information is more transparent and easier. But there is also a scenario that may not be conducive to developers using user information. For example, after the user knows the application’s access rights in detail, the app’s access rights to certain data may be closed through the exit option of the page.

IDFA access permission adjustment

Before, because the IDFA entrance was not obvious, many users opened it by default and did not know where to close it. In this iOS14, iPadOS14 and tvOS14 system, all applications must obtain the user’s permission through the AppTrackingTransparency framework before they can track or access the advertising identifier of the user’s device.

In other words, applications need to request permission from users in order to track user information across applications and websites. If the user refuses to grant the app access to the device IDFA, it means that he has enabled “Limit Ad Tracking.”

In addition, it was originally a switch for all apps in the entire device to share an ad tracking permission. In the iOS14 system, each app needs to authorize IDFA separately. Although this gives the “option” to the user, the privacy rights of Apple users are maximized. But it brought trouble to developers and third-party data statistical analysis platforms and advertisers.

Impact: