This is JD.com’s paid membership service for selected products launched for the high-end market.
I learned that the No. 1 store of Jingdong’s e-commerce shopping platform has started a new version of grayscale testing. In the new version, the name of “No. 1 store” has been changed to “No. 1 member store”.
At the same time, JD.com’s “No. 1 Member Store” bus appeared, with the words “No. 1 Member Store·Member-based Shopping Platform under JD.com” printed on the body, which is consistent with the gray-screen test version. A person close to JD.com revealed that JD.com is going to use the “No. 1 member store” to deeply implement the membership e-commerce.
Left: the new version of “No. 1 Member Store” opens the screen; on the right: “No. 1 Member Store” shuttle
Experiencedactive usersJD.com, which has a negative/zero-growth ratio, has returned to growth in the last two quarters, especiallyIn the relatively low-season industry background in the first quarter of this year, JD.com More than 25 million active purchase users were added, setting a new high for the company’s user growth in the off-season. This shows that the activity of old Jingdong users and users who are awake to wake up is gradually increasing.
At the time, Xu Lei, CEO of Jingdong Retail Group, discussed the future user development in the financial report meeting and mentioned that Jingdong plans to transform the original “No. 1 store” into “No. 1 member store” at the end of the second quarter and the beginning of the third quarter. For premium members in the high-end market, launched a paid membership service for selected products.
“No. 1 Store” was established on July 11, 2008. It was co-founded by Yu Gang, former vice president of Dell’s global procurement and vice president of Amazon’s global supply chain, and partner Liu Junling, and positioned as a B2C online supermarket. In 2011, Wal-Mart acquired No. 1 Store for the first time; in 2016, JD.com acquired “No. 1 Store” again from Wal-Mart with a share of $1.435 billion.
JD.com’s important layout for its members’ ecology was JD.PLUS members. Han Rui, vice president of JD.com, once mentioned that the number of PLUS members is close to 16 million; todayDuring the year 618, the turnover of PLUS members increased by more than 120% year-on-year. The launch of the new version of “No. 1 Member Store” is an important step for Jingdong in selecting member e-commerce.