This is a proactive attempt by Facebook on the young market.
According to foreign media Techcrunch report on July 2, Facebook is about to delist the short video application Lasso launched at the end of 2018.
On July 2nd, Lasso pushed “an update” to users: Lasso will be closed on July 10th, will no longer be allowed to use, and remind users to remember to save and download their favorite videos.
Lasso application function is very similar to Tiktok, allowing users to shoot up to 15 seconds of video and popular songs, while using algorithms to recommend users to watch videos. In addition, Lasso comes with a backer when he was born. Users can find favorite videos on Lasso and add them to the story section of their Facebook account, which can be integrated on Facebook.
In the early days of launch, Facebook admitted that it had lost control of the attention of young people and hoped to gain attention from the young market again through Lasso. This is a proactive attempt by Facebook to the young market.
However, even with Facebook’s blessing and market-approved application model, since Lasso was launched in November 2018, the days have not been satisfactory.
As of February 2020, Lasso has provided services in the United States, Colombia, Mexico, Argentina, Chile, Peru, Panama, Costa Rica, El Salvador, Ecuador, Uruguay, etc. .
Mexico is the largest user of Lasso is the market. On the Android platform, there are less than 80,000 daily active users and fewer on the iOS platform. For the closure of this application, a Facebook spokesperson responded: For testing and To understand how people want to express themselves, we have tried many times in many applications. Lasso is one of them.
Recently, 59 applications developed by Chinese companies, represented by Tiktok, have been banned in India, which may have been a good opportunity for Lasso to develop the Indian market. India is an important market for Tiktok, which reached nearly 470 million app downloads in January this year. However, earlier this year Facebook denied rumors that the app was to be launched in India, Lasso is currently unavailable in India.
From the recent perspective, Facebook has a lot of troubles, and there are hundreds worldwide Companies have announced that they have joined the campaign to boycott Facebook ads, suspended advertising on their platforms, and caused heavy losses to Facebook’s interests and reputation. Later, there were accused of discrimination by employees: technology The proportion of blacks on the job is only 1.5%. Earlier this week, Facebook also announced that it will close an application called Hobbi, which is also a Facebook experiment project, the main function is to allow users Record personal projects.