Didn’t expect to hide mystery?
Editor’s note: This article comes from the WeChat public account “Xiao program observation” (ID:yinghoo-tech), author: Miss bean professor.
The small program page is shared to the circle of friends, and finally tested in the grayscale of the Android system.
In the group of multiple developers, the news of “word of mouth” is spreading at the speed of light, and their strength deduce their expectations of this feature.
The more you expect, the more worth studying. Xiaohoo Observation (yinghoo-tech) combed through a series of experiences and tests of this ability.
1Key points! Share to the circle of friends is the applet page
This new ability is first tested in the grayscale of the Android system. Users can share the applet page to the circle of friends. Android users who see the share in the circle of friends can access the content of the applet through a middle page.
It is understood that when a user opens the shared applet page in the circle of friends, it does not actually open the applet, but enters a “small program single-page mode” page. In this mode, the page has a fixed style.
In addition, the applet “single page mode” is suitable for pure content display scenarios, the page is not logged in, and it is not allowed to jump to other pages, including any jump applet page, jump other applet, jump WeChat native page, etc. , Mainly to meet the sharing demands of pure content scenes.
There is no doubt that the function of sharing small programs to the circle of friends has always been one of the most anticipated functions of developers. Generally speaking, there are two points of significance:
1. More opportunities to obtain high-quality traffic. Circle of friendsIt is one of the scenes with the most sufficient traffic, the most active, and the longest time to attract users in WeChat. According to the data published on the WeChat Open Class Pro in 2019, 750 million people enter the circle of friends every day, and each person must watch more than a dozen times. So the total number of views in the circle of friends every day is 10 billion times. In vernacular, not only are there many users in the circle of friends, they are also very active and highly sticky.
2. “Outing circle” is easier. For small programs, sharing to the circle of friends not only means more opportunities to obtain traffic, but more importantly, it can be “faced” in the user’s social relationship chain, which in turn triggers secondary and tertiary communications, ” “Going out of the circle” becomes simpler and more logical.
But it is worth noting that the small program is shared to the circle of friends in the “single page mode”, which is only suitable for pure content display. For developers, if you want to attract users in this scene and form a service conversion, you must Work hard on the content.
2Why does WeChat add this ability?
According to our understanding, during the epidemic, visits to WeChat mini-programs surged. Multi-level and multi-regional governments from the central government to local governments have used mini-programs as an important tool for reporting and collecting epidemic information. ‘S timely information service, it was impossible to share the basic product logic of the circle of friends, so many small programs can only be spread in the WeChat group, which reduces the exposure channels of anti-epidemic news.
The ability to share the mini-program page to the circle of friends will undoubtedly make the content that needs to be widely spread more widely spread. This explains why this time only the sharing ability of the circle of friends was only released to the extent of a single page, not the entire applet. This is actually a balance between WeChat’s product concept of user experience first and current user needs: let the important information and value information in the small program reach more people, so as to avoid user harassment caused by similar over-operations .
Generally speaking, if the small program has become one of the most important content and service carriers, this new function release is based on the intensive optimization of farming in the context of today’s social environment and business environment.